PubMatic's report, 'Game On! The Key to Successful Mobile Game Advertising in Southeast Asia,' reveals that high-income gamers are more receptive to in-game advertising, with 38% of surveyed gamers expressing positive feelings towards ads. The study emphasizes the importance of targeting affluent gamers, who demonstrate strong emotional engagement while playing and spend significant time on games, indicating their potential as a valuable advertising audience. Moreover, mobile games surpass TV in driving product recommendations, making them a more effective medium for advertisers.
"The study highlights that affluent mobile gamers are not just a lucrative audience; they’re also highly engaged and accessible throughout their day, making them an optimal target for advertisers."
"Interestingly, nearly half of high-income gamers expressed a positive attitude towards ads, in stark contrast to only 24% of low-income players, highlighting a significant disparity in receptivity."
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