X Ads and AppsFlyer launched an Advanced Self-Reporting Network (SRN) integration for iOS, making AppsFlyer the first mobile measurement partner to offer this with X Ads. This integration provides advertisers with comprehensive iOS campaign coverage while ensuring privacy safety. It aims to deliver increased conversions through accurate attribution, enhance return on advertising spend, and improve visibility without complicating reporting policies. This launch comes in response to Apple's App Tracking Transparency, which introduced challenges in measurement and data sharing across the advertising landscape.
The Advanced Self-Reporting Network (SRN) integration for iOS allows advertisers to measure the full value of their iOS campaigns on X, utilizing privacy-preserving solutions.
Advertisers can expect increased conversions as more installs and re-engagements are accurately attributed, resulting in higher total conversions from X Ads campaigns.
Improved data accuracy from the AppsFlyer-X Ads integration leads to more precise reporting, enabling smarter optimization strategies and stronger business outcomes.
The Advanced SRN integration does not change X's reporting policy; installs remain aggregated without separating deterministic and modeled conversions.
#mobile-advertising #measurement-integration #privacy-solutions #advertising-technology #ios-campaigns
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