#uk-advertising

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#generative-ai #competition-and-markets-authority #audience-measurement #ad-spend-forecast
Tech industry
fromExchangewire
13 hours ago

Digest: UK Pressures Google on AI Overview Opt-Out for Publishers; Google Axes YouTube vs TV Viewing Comparison; VOD to Power UK Ad Growth

UK pushes Google to allow publisher opt-outs from AI Overviews and greater search transparency; Google halts YouTube-TV measurement; UK ad spend rose 11.4% in Q3
fromThe Drum
1 week ago

British ad spend growth will slow to a snail's pace in 2023

The fastest ad spend recoveries were naturally attributed to the hardest-hit sectors of out-of-home (OOH) and cinema, with the former at 46.4% and the latter at 2,208.2% (cinemas shut during the pandemic, remember). TV was alone in seeing a decrease in ad revenue in the last quarter (-0.6%). It's worth noting that spending in TV is diversifying across new channels (that broadcasters often still own) such as broadcast video-on-demand (BVOD) (+9.3%).
Marketing
UK news
fromwww.theguardian.com
1 month ago

Christmas ads put on a diet as UK ban on TV junk food advertising bites

UK Christmas TV ads have removed junk-food imagery to comply with new regulations banning HFSS food ads before 9pm, prompting creative, product-lean campaigns.
UK news
fromCreative Bloq
8 months ago

Why aren't there many UK ads for the Switch 2?

Nintendo Switch 2's UK marketing seems lacking just days before its launch on June 5th, raising questions about public awareness.
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