"Over a ten-year span podcast listening has gradually overtaken spoken-word AM/FM radio in time spent. This milestone metrics comes from Edison Research and its continuing Share of Ear project. Spoken-word audio includes podcasts and non-music radio stations."
"In 2015 when AM/FM commanded the situation with 75% of the daily spoken-word audience. At that time podcasting owned just 10%. Year by year, with only one small reversal of the trend, AM/FM share declined. At the same time, podcast share increased annually except for one small reversal of that trend."
Over the past ten years, podcast consumption has gradually overtaken spoken-word AM/FM radio in terms of time spent listening. This significant shift is documented by Edison Research's Share of Ear project, which tracks spoken-word audio consumption including both podcasts and non-music radio stations across over-the-air and streaming delivery formats. In 2015, AM/FM radio dominated with 75% of the daily spoken-word audience while podcasts held only 10%. Year after year, with minimal reversals, AM/FM's share consistently declined while podcast share increased annually, demonstrating a fundamental transformation in how audiences consume spoken-word content.
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