#media-consumption-trends

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JD Vance and Tim Walz Debate Draws 43 Million Viewers

The vice-presidential debate between JD Vance and Tim Walz drew 43.1 million viewers, a significant decline compared to previous years.

How brands are leveraging holistic video to drive full-funnel performance

Marketers are leveraging holistic video strategies to maximize audience engagement across multiple platforms and devices, driving significant business results.

Online, led by social media, overtakes TV as the most popular source of news in the UK, Ofcom says | TechCrunch

TV news is seeing a decline as online platforms become the primary source for news, raising concerns about misinformation and accuracy.

Digital drives growth in audio ad market, as radio broadcast advertising shrinks

US digital audio ad spend to hit $7.12 billion in 2024, making up 40.4% of audio ad revenue amidst radio's decline.
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