Tubi pitches products, partnerships designed for specific ad verticals

During IAB's NewFronts, Tubi emphasized its dedication to innovating advertising in streaming, showcasing new products and partnerships addressing specific vertical needs. With over 97 million monthly active users, Tubi serves a largely Gen Z and millennial audience that remains elusive for traditional cable TV marketers. Tubi CEO Anjali Sud stressed the platform’s value, while executives detailed bespoke solutions through collaborations with innovators like Innovid, NCS, and Moloco, facilitating real-time metrics and e-commerce insights. Such strategies position Tubi favorably amid evolving consumer demand and advertising challenges.

Tubi executives boasted that they were the first CTV publisher to collaborate with Moloco to enhance connected TV advertising and deliver on business outcomes.

CEO Anjali Sud highlighted that Tubi offers value in ad-supported streaming at a time when every marketing dollar counts, especially for hard-to-reach demographics.

Read at Marketing Dive