Tubi has appointed Kudzi Chikumbu, formerly TikTok's global head of creator marketing, as vice president of creator partnership. The platform aims to enhance its programming by collaborating with creators, including MrBeast, Jomboy Media, and CelinaSpookyBoo. MrBeast will contribute multiple seasons from his YouTube channel, while Jomboy Media will bring sports shows. Tubi, boasting over 100 million monthly active users, has more than 5,000 creator episodes. Rich Bloom stated the goal is to connect creators with new audiences, marking an important step in Tubi's expansion into creator-driven content.
Kudzi Chikumbu, formerly of TikTok, becomes Tubi's vice president of creator partnership, aiming to enhance original programming from social media creators.
Tubi has partnered with high-profile creators like MrBeast and Jomboy Media, bringing popular content to the platform and expanding its user engagement.
Rich Bloom emphasizes Tubi’s commitment to creator content, stating there's a growing library of 5,000 episodes and a mission to connect a diverse array of creators to new audiences.
Chikumbu expressed enthusiasm about joining Tubi, recognizing the transformative role of creators in redefining the entertainment landscape.
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