The initiative announced on Thursday gives content creators support - such as promotions and the potential of funding - to create original shows exclusively for Tubi. The strategy mirrors that of Peacock, which enlisted TikTok creators last year to generate original content, indicating a trend among streaming platforms to tap into the popularity of social media influencers.
Original TV shows, sports, and other video content may soon debut on Facebook as part of the social network's plan to boost the amount of video its members consume. Facebook is beginning to discuss plans with video producers, though it did not say which studios or companies are involved. The content will be displayed on the site's video tab, currently a small curated collection Facebook is looking to expand.
New programs exclusive to All Access include a video version of Anderson Cooper's All There Is podcast, aptly dubbed All There Is Live, which will debut on Oct. 30. Two other new shows include The Enten Scale, which will feature CNN Chief Data Analyst Harry Enten sharing insights on the biggest news stories of the day, and Devoted, which will have senior correspondent Donie O'Sullivan joining people on their spiritual journeys as they question societal norms and search for new sources of meaning,