"Original TV shows, sports, and other video content may soon debut on Facebook as part of the social network's plan to boost the amount of video its members consume. Facebook is beginning to discuss plans with video producers, though it did not say which studios or companies are involved. The content will be displayed on the site's video tab, currently a small curated collection Facebook is looking to expand."
"Facebook's video strategy has mostly been focused on live streaming. It overhauled its live video section in April, rolling out a number of new features for the service, like the ability to go live in Facebook groups and events, add filters to video streams, and post varied reactions as a viewer. The company has also offered celebrities and media organizations millions of dollars to upload live content. Facebook explained in June that the payments are part of a temporary program to "encourage experimentation" with live video."
Facebook plans to expand its video tab with original TV shows, sports, and other video content and is discussing deals with video producers. The company is exploring funding seed video content, including original and licensed scripted, unscripted, and sports content that leverages mobile and Facebook's social interactions. Facebook's video strategy has emphasized live streaming, including an April overhaul that added group and event live broadcasts, filters, and varied viewer reactions. The company has paid millions to celebrities and media organizations to upload live content, including $3.1 million to BuzzFeed. Adding pre-recorded originals aims to boost viewership, advertising revenue, and compete with other streaming platforms.
Read at PCMAG
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