Marketing tech
fromAol
2 months agoMeta's first quarter earnings, revenue beat Wall Street's expectations
Meta reported strong first quarter results with earnings and revenue exceeding expectations, driven by advertising revenue growth.
"We had MMM before, but this is a little more robust than what we had," said Owen Bickford, paid performance media director at Alaska Airlines. "It's providing data that we have not really had access to before."
The advertising exodus from Twitter, now X, has forced Elon Musk to resort to legal threats against businesses to maintain ad revenues amidst a backlash over racial content.