"While 2025 ushered in numerous obstacles for marketers, the industry showcased its resilience. Global advertising revenue exceeded initial projections from firms like WPP Media, and the momentum is expected to continue in 2026. However, resiliency will be important as marketers this year continue to navigate many of the same complexities that defined last year, including trade wars, a tense economic climate and the acceleration of artificial intelligence."
"Below, Marketing Dive has gathered stories that explore the key forces shaping the industry, spanning generative AI, the growing role of creators in brand storytelling, emerging channels and more, as marketers firm up their strategies for 2026."
2025 presented numerous obstacles for marketers while overall industry resilience enabled recovery and growth. Global advertising revenue exceeded initial projections from major firms like WPP Media and momentum is expected to extend into 2026. Marketers will still confront persistent complexities such as trade wars, a tense economic climate and rapidly accelerating artificial intelligence. Generative AI and creator-driven storytelling are influencing campaign strategies and channel selection. Brands are increasingly incorporating creators into narratives and testing emerging channels to reach audiences. Marketers are firming up strategies for 2026 to balance growth opportunities with ongoing geopolitical and technological risks.
Read at Marketing Dive
Unable to calculate read time
Collection
[
|
...
]