"Australia is home for YouTube star Jordan Barclay, the place where he was born, went to school and built a company worth $50 million by age 23 that produces gaming content for 23 million subscribers. Now, with a world-first social media ban on Australian children younger than 16 set to take effect on December 10, he is thinking of leaving his Melbourne studio and moving abroad."
"Nine participants interviewed by Reuters in Australia's social media industry, estimated to generate annual revenue of A$9 billion ($5.82 billion), did not put a dollar figure on the ban's impact but agreed it could lead to a drop in advertisers and views. YouTubers, who get paid 55% of ad revenue and up to 18 Australian cents per 1,000 views, could be hit hardest, said social media researcher Susan Grantham at Griffith University."
Jordan Barclay built a gaming content company worth $50 million by age 23 and operates multiple popular YouTube channels with millions of subscribers. A world-first law will ban social media accounts for Australians younger than 16 starting December 10, requiring platforms to block more than a million accounts and imposing penalties up to A$49.5 million for systemic breaches. Industry participants estimate the sector generates A$9 billion annually and expect a drop in advertisers and views. YouTubers receive 55% of ad revenue and up to 18 Australian cents per 1,000 views, making them particularly vulnerable. Platform algorithms will reduce traffic to unregistered accounts, lowering creator earnings and sponsorship opportunities. Advertisers and talent agencies are preparing for fewer sponsorship deals and potential creator relocation abroad.
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