#influencer-economy

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Media industry
fromFast Company
3 days ago

SAG-AFTRA's new influencer committee aims to strengthen support for digital creators

SAG-AFTRA is formalizing support for influencers with a new committee, expanding its influence in the growing content creation economy.
Media industry
fromDigiday
3 days ago

Why some creators are returning to traditional jobs and side hustles as brand deals slow

The shift from viral influencer to full-time creator is challenging; many are seeking stable employment amid economic pressures.
fromBusiness Insider
1 week ago
European startups

The most adorable part of the influencer economy is being squeezed by tariffs

The US-China trade war is significantly impacting creators who sell plush toys, making it difficult to maintain affordability for fans.
#social-media
fromBusiness Insider
2 weeks ago
Parenting

States are cracking down on mommy bloggers. It's about time.

The rise of parent and child influencers on social media is prompting legislative action to protect children in the influencer economy.
fromBusiness Insider
5 months ago
Marketing

How making money as an influencer has changed in a decade

The influencer economy is now valued at $250 billion, reflecting significant growth and diversification in income streams for creators over the past decade.
fromForbes
4 months ago
Miscellaneous

Gen Z's Dream Job: Colleges Embrace Influencer Career Courses

The creator economy is a legitimate career path for Gen Z, with over 50% aspiring to become influencers.
fromRaleigh News & Observer
3 months ago
Marketing

How will a TikTok ban impact NC social media influencers? Local content creators weigh in

The potential TikTok ban may significantly affect influencers and small businesses that rely on the platform for visibility and growth.
Marketing
fromwww.cnbc.com
7 months ago

57% of Gen Zers want to be influencersbut 'it's constant, Monday through Sunday,' says creator

A significant percentage of young adults aspire to become influencers, often underestimating the challenges of the profession.
Marketing
fromDefector
6 months ago

I Took A TikTok Class. What Happened Next Blew My Mind | Defector

The influence of parasocial appeal is central to success in the social media landscape, blurring the lines between personal identity and commercial appeal.
Parenting
fromBusiness Insider
2 weeks ago

States are cracking down on mommy bloggers. It's about time.

The rise of parent and child influencers on social media is prompting legislative action to protect children in the influencer economy.
Marketing
fromBusiness Insider
5 months ago

How making money as an influencer has changed in a decade

The influencer economy is now valued at $250 billion, reflecting significant growth and diversification in income streams for creators over the past decade.
Miscellaneous
fromForbes
4 months ago

Gen Z's Dream Job: Colleges Embrace Influencer Career Courses

The creator economy is a legitimate career path for Gen Z, with over 50% aspiring to become influencers.
fromRaleigh News & Observer
3 months ago
Marketing

How will a TikTok ban impact NC social media influencers? Local content creators weigh in

The potential TikTok ban may significantly affect influencers and small businesses that rely on the platform for visibility and growth.
fromwww.cnbc.com
7 months ago
Marketing

57% of Gen Zers want to be influencersbut 'it's constant, Monday through Sunday,' says creator

A significant percentage of young adults aspire to become influencers, often underestimating the challenges of the profession.
fromDefector
6 months ago
Marketing

I Took A TikTok Class. What Happened Next Blew My Mind | Defector

The influence of parasocial appeal is central to success in the social media landscape, blurring the lines between personal identity and commercial appeal.
more#social-media
Marketing
fromEMARKETER
4 months ago

YouTube creators went from internet sensations to media moguls in 2024

YouTube creators are becoming mainstream media powerhouses, generating significant income and building extensive business empires.
Top creators like MrBeast and Emma Chamberlain exemplify the evolution into serious business leaders.
Traditional entertainment boundaries are blurring as digital creators gain substantial influence over mainstream media.
Miscellaneous
fromwww.mediaite.com
4 months ago

UK Courts Rules Government Can Seize $3.3M From Andrew Tate After Livestream Brag About Unpaid Taxes

A UK court ruled that Andrew Tate's funds can be seized to settle over $3 million in unpaid taxes, citing his tax evasion claims.
Prosecutors described the Tates' financial activities as a deliberate attempt to cheat the system for years.
fromSemafor
5 months ago
Miscellaneous

'Get me on Rogan!': PR scrambles to navigate new media | Semafor

Companies are adapting communication strategies to be more relatable and less scripted, influenced by the election results.
#brand-marketing
Marketing
fromFast Company
9 months ago

Why brands are ditching celebs for influencers

Influencers are gaining power in shaping consumer opinions and purchase decisions, signaling a shift in brand marketing strategies.
fromLindsey Gamble
5 months ago
Marketing

TikTok Adds Refundable Samples Option for TikTok Shop, Refunding Creators Based on Performance Criteria - Lindsey Gamble

TikTok Shop's Refundable Samples option streamlines creator-brand collaborations by linking refunds to performance metrics, optimizing costs for creators and brands.
Marketing
fromFast Company
9 months ago

Why brands are ditching celebs for influencers

Influencers are gaining power in shaping consumer opinions and purchase decisions, signaling a shift in brand marketing strategies.
fromLindsey Gamble
5 months ago
Marketing

TikTok Adds Refundable Samples Option for TikTok Shop, Refunding Creators Based on Performance Criteria - Lindsey Gamble

TikTok Shop's Refundable Samples option streamlines creator-brand collaborations by linking refunds to performance metrics, optimizing costs for creators and brands.
more#brand-marketing
Marketing
fromBroBible
5 months ago

Over 12 Million Americans Are Chasing the Dream of Becoming Full-Time Influencers-Here's Why Most Won't Make It (Podcast)

Over 12 million Americans are full-time influencers, yet income disparities highlight the unsustainability of the influencer economy.
Media industry
fromFuturism
7 months ago

Elon Musk Repeatedly Promoted "Conservative" Outlet That Was Secretly Being Funded by Moscow, According to DOJ Indictment

Musk's X platform is implicated in promoting Russian propaganda through a network of right-wing influencers.
fromInc.com
10 months ago
Artificial intelligence

Advertising Is Already Underwhelmed by Widespread AI Adoption, Consumers Are Unhappy, and More

AI saturation can diminish competitive advantage in advertising.
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