Rachel Reichenbach, an artist and content creator fearing the impact of tariffs, could face increased costs for her amphibian-themed plush toys made in China. Recent tariffs have risen to 145% for toy imports, threatening her ability to keep prices low for buyers. As plush toys are non-essential luxury items, any price hike could deter fans, with potential long-term consequences for the plushie market in the influencer industry. Many creators, reliant on plush sales, are concerned about the future viability of their products under these new tariffs.
"No matter how cute they are, people are only going to be willing to pay a certain amount for things. My products, they're not a staple. It's going to be the first to be cut from most people's budget."
"For some creators, plushies are far and away the bestseller. They're really collectible, they're fun, they're unique, and so for a good number of creators, plushies are 90% plus of..."
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