Affiliate marketing has gained popularity, allowing content creators to earn commissions by promoting products or services online. As U.S. ad spending in this sector is projected to rise significantly, many influencers share seemingly effortless success stories on social media. Despite claims of easy passive income, experts warn that affiliate marketing requires effort and strategy. While it can be a lucrative side hustle, the reality is that success comes from more than just posting links; effective marketing skills and audience engagement are crucial.
U.S. affiliate marketing ad spending is expected to grow from $9.5 billion in 2023 to nearly $16 billion in 2028, according to EMARKETER, a market research company.
Back in the day, TV shows could run ads, but now even a small influencer - or just anybody - can basically participate in the ad economy.
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