Affiliate marketing is gaining popularity among content creators who showcase products on social media. This commission-based model allows creators to earn income by driving sales, with current market spending projected to rise significantly. While claims of easy, passive income are rampant on platforms like TikTok, experts caution that real success in affiliate marketing requires effort and strategy. As influencer culture continues to evolve, some creators are promoting tutorials on becoming affiliates, yet the reality may differ from social media narratives.
In a TikTok video with over 1.8 million views, a 24-year-old influencer claims she made $114,000 working just two to three hours per day doing affiliate marketing.
U.S. affiliate marketing ad spending is expected to grow from $9.5 billion in 2023 to nearly $16 billion in 2028, according to EMARKETER, a market research company.
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