The article discusses the proliferation of parent and child influencers on platforms like TikTok and Instagram, which have grown from early mommy bloggers to significant players in a $250 billion influencer economy. With Gen Z showing high aspirations to become influencers themselves, the trend has attracted the attention of lawmakers. In response to concerns about exploitation, several states have implemented laws requiring fair compensation for child influencers, illustrating a shift toward recognizing content creation as labor and protecting children's rights in the online space.
The trend of kids playing influencer has gotten so unwieldy over the past two decades that lawmakers across the country are stepping in and attempting to regulate it.
In a 2023 Morning Consult survey, 57% of Gen Z respondents said they wanted to be influencers, highlighting the aspirational nature of online fame among younger generations.
The influencer economy is worth $250 billion, and parent and child influencers claim a sizable slice of that pie, showcasing the lucrative potential of family-centered content.
California, Utah, Minnesota, and Illinois have passed laws that mandate kids receive compensation in a trust if they appear in about one-third of someone's monetized content.
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