The influencer economy is transforming consumer behavior, with significant implications for investing through platforms like Dub, a copy-trading app that allows users to mimic successful investors. Founded by Steven Wang, Dub appeals to younger generations, particularly Gen Z, who are eager to learn about investing via social media. With over 1 million users, Dub emphasizes the importance of expert guidance during economic instability and fosters community-driven learning, allowing users to browse and copy both high-profile investors and everyday creators, enriching the investment experience.
Whether it's picking out a new brunch spot or deciding which pants to buy next, the influencer economy has cemented itself as a powerhouse in consumer decision-making—and copy-trading app Dub believes the stock market is next.
Especially during times of volatility like this, people need more help than ever to navigate how to invest... People are seeing us as a trusted source to be able to find experts who guide them on how to invest.
Gen Zers, for example, are beginning to invest at age 19—earlier than previous generations—and are often turning to social media for financial advice.
It's kind of like an eBay or an Amazon. You can shop through all the different people who might interest or align with your investment goals.
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