"Patrick has built and scaled high-performing teams, earned the trust of the world's most sophisticated marketers, and helped grow some of the most influential ad-supported digital platforms in the industry. His track record driving measurable brand performance and lower-funnel marketer outcomes, combined with sharp strategic instincts and a deeply collaborative leadership style, will strengthen our teams, deepen our partnerships with clients, and accelerate Roku's CTV strategy."
"because Roku has the assets, momentum, and the opportunity to drive impact at a scale few companies can match at such a transformative moment for the industry"
Patrick Harris will join Roku as SVP of Global Media Revenue, based in New York, starting March 9 and reporting to Roku Media President Charlie Collier. The role was opened last fall when Jay Askinasi left for Paramount. Harris brings 25 years of experience from Snap, Meta (Facebook), and Microsoft, including leading Snap's Americas sales organization and global channel roles at Meta. Harris will oversee ad revenue growth and performance efforts and collaborate with advertising, product, engineering, marketing, and measurement teams. Roku's platform advertising business is on the upswing after better-than-expected fourth-quarter results and a positive 2026 outlook.
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