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Social media marketing
fromEMARKETER
6 days ago

Social media strategists value UGC over AI

Marketers prioritize authentic user-generated content far more than AI-generated content, making UGC essential for social and CTV engagement strategies.
#adtech
more#adtech
Marketing tech
fromAdExchanger
1 week ago

Stop Grading Your Own Homework: Why CTV Needs Program-Level Trust | AdExchanger

One quarter of Connected TV (CTV) bid requests are unreliable due to incomplete, oversimplified, or misrepresented content, undermining advertiser certainty and publisher fair valuation.
Marketing tech
fromForbes
1 week ago

With AI, Every Channel Can Be A Performance Channel (Yes, Even CTV)

AI enables measurable performance tracking across all digital channels, collapsing the traditional divide between performance and awareness advertising.
#programmatic-advertising
fromExchangewire
2 weeks ago
Marketing tech

Mobupps Wins Double Silver at the NYX Awards 2025

Mobupps won two NYX Awards (Silver) for delivering data-driven CTV and mobile campaigns that drove measurable revenue growth, programmatic optimisation, and fraud-protected scalable user acquisition.
fromThe Motley Fool
1 month ago
Marketing tech

AI at The Trade Desk: Risk or Opportunity? | The Motley Fool

AI adoption via Kokai could drive Trade Desk performance while posing inventory risks if AI reshapes search and content, making net impact uncertain for investors.
more#programmatic-advertising
E-Commerce
fromThe Motley Fool
3 weeks ago

Understanding This Quiet Yet Powerful Catalyst for Amazon Stock Is Key to the Bull Thesis (Hint: It's Not AWS) | The Motley Fool

Amazon's advertising business is a rapidly growing, influential revenue source that leverages shopping intent, data, and expanding CTV partnerships to drive performance-driven ad revenue.
Marketing tech
fromAdExchanger
1 month ago

The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution | AdExchanger

Acxiom and The Trade Desk expanded True Intelligence to link UID2-targeted digital and CTV campaigns to online and offline sales for incrementality measurement.
Marketing tech
fromAol
1 month ago

Amazon Just Partnered With Netflix -- Here's What It Means for The Trade Desk Stock

Amazon's partnership with Netflix ties premium CTV inventory into Amazon's advertising ecosystem, increasing Amazon Ads' dominance and pressuring independent DSPs like The Trade Desk.
fromThe Drum
1 month ago

The new TV guide: answering marketers' questions on the next big shifts

To kick off our New TV for Drummies guide, we look at five burning questions every marketer is asking as the home's biggest screen transforms into a channel built for the digital age. Gone are the days of the 30-second TV spot. With the rise of Fast, AVOD, shoppable streams and retail media integrations [ more in our A-Z glossary], television has become a converged content marketplace where data, targeting and creativity collide.
Marketing
Marketing tech
fromExchangewire
1 month ago

Ad Tech in MENA - Growth and Challenges Ahead

Ad tech in MENA is growing, driven by young, tech-savvy populations, expanding internet access, diversifying inventory, and investment to address transparency and measurement challenges.
Marketing tech
fromExchangewire
1 month ago

Adzymic Unveils APX 360ne: A Unified Creative Engine for Full-Funnel Omnichannel Advertising

APX 36One unifies dynamic creative optimisation and end-to-end media capabilities to enable omnichannel personalised ad delivery across display, video, CTV, and DOOH.
fromExchangewire
2 months ago

Pixalate Releases Q2 2025 Supply-Side Platform (SSP) Market Share Rankings for CTV, Mobile Apps, & Web

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today (26th August, 2025) released the Q2 2025 Supply-Side Platform (SSP) Market Share Reports for Latin America (LATAM), North America, Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA). The reports reveal SSP market share across connected TV (CTV), mobile apps, and websites. The report rankings incorporate sellers within the supply chain object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling).
Marketing tech
E-Commerce
fromMarketing Dive
2 months ago

Walmart's booming ad business provides 'flexibility' amid tariff impact

Walmart's retail media and advertising businesses are driving significant revenue growth, offsetting tariff-driven pressure and supporting price stability.
fromAdExchanger
2 months ago

Don't Break The Funnel: Why OLV Still Matters In A CTV-First World | AdExchanger

The latest IAB Tech Lab video classification updates have introduced much-needed clarity to a historically messy taxonomy. But with clarity, there are unintended consequences. In redefining what qualifies as instream versus standalone or interstitial, the new standards have caused confusion across the buy side. As a result, valuable inventory, now categorized differently, is being deprioritized or rejected, even though its performance hasn't changed.
Marketing tech
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