ABM is a proven marketing approach that has been a viable option for targeting B2B brands (and their purchasing committees) for decades. CTV is one of the newer marketing channels around and adoption, especially for B2B brands, has been modest enough to stave off the rapidly inflating engagement costs of channels like Google, Meta and LinkedIn. The intersection of the two is relatively unexplored, but I've seen it work beautifully
Marketing is evolving faster than ever, powered by cutting-edge tech and changing consumer habits. And marketers aren't just keeping up-they're leading the charge. AI is now a game-changer, with 59% of marketers worldwide recognizing it as key for campaign personalization and optimization, underscoring its power to streamline operations and free up valuable time. That same momentum is driving strong investment in connected TV (CTV), which has firmly secured its place as a top-tier channel.
Shares of online advertising expert PubMatic skyrocketed on Tuesday morning. At 12:30 p.m. ET, the stock had gained 40.8%, and the intraday chart was still trending higher. PubMatic published third-quarter results last night, crushing Wall Street's estimates across the board. Wall Street analysts didn't see these numbers coming The company posted analyst-stumping financials, citing strong demand for connected TV (CTV) advertising and a successful launch of artificial intelligence (AI) tools and features across PubMatic's platforms.
Adform, the most powerful and safe media buying platform built for game changers, today (4th November, 2025) announces the appointment of Liz Hiscoke and Digby Fordham as sales directors, and promotion of Kinga Szczerska to senior account director. Propelling Adform's continued market expansion, these appointments will strengthen the platform's relationships with UK agencies and brands in key verticals. This includes expanding awareness of Adform's industry-leading omnichannel DSP and empowering clients with measurable outcomes
To kick off our New TV for Drummies guide, we look at five burning questions every marketer is asking as the home's biggest screen transforms into a channel built for the digital age. Gone are the days of the 30-second TV spot. With the rise of Fast, AVOD, shoppable streams and retail media integrations [ more in our A-Z glossary], television has become a converged content marketplace where data, targeting and creativity collide.
Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today (26th August, 2025) released the Q2 2025 Supply-Side Platform (SSP) Market Share Reports for Latin America (LATAM), North America, Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA). The reports reveal SSP market share across connected TV (CTV), mobile apps, and websites. The report rankings incorporate sellers within the supply chain object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling).
The latest IAB Tech Lab video classification updates have introduced much-needed clarity to a historically messy taxonomy. But with clarity, there are unintended consequences. In redefining what qualifies as instream versus standalone or interstitial, the new standards have caused confusion across the buy side. As a result, valuable inventory, now categorized differently, is being deprioritized or rejected, even though its performance hasn't changed.
