"This recognition is proof of the impact of true collaboration and innovation in digital marketing. Mobupps has been an invaluable partner in helping us navigate a highly competitive market. Their CTV-driven strategy and ability to adapt campaigns in real time allowed us to re-engage our core audience and achieve record-breaking growth,"
"We're thrilled to see the FavBet campaign receive international recognition at the NYX Awards. This achievement reflects the strength of our in-house technologies, our team's dedication, and our ability to create tailored strategies that deliver real business impact. MAFO, our anti-fraud and optimisation platform, and our programmatic expertise played a central role in enabling FavBet to achieve scalable and sustainable growth. This recognition reinforces our mission to empower partners worldwide with performance-driven, transpare"
Mobupps received two Silver NYX Awards for Marketing ROI Excellence and Mobile Marketing Campaign, recognizing data-driven programmatic execution and mobile-first creativity. The FavBet campaign used a CTV-focused user acquisition strategy with real-time performance tracking and automated optimisation to re-engage core audiences and drive record revenue growth and measurable ROI. Mobupps applied advanced targeting, multi-channel integration, and mobile-first creative to increase engagement and acquisition in a competitive vertical. The company's MAFO anti-fraud and optimisation platform and in-house programmatic technologies enabled scalable, transparent campaign performance and sustained growth for global partners. The awards underscore commitment to performance-driven, transparent marketing.
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