Why mobile is the key to winning in 2025 - and how brands can stop losing customersMobile should be central to customer engagement strategies to foster loyalty and retention.
Sinch introduces RCS features in Customer Dashboard | MarTechSinch enables marketers to enhance SMS campaigns with RCS features, boosting engagement and content richness through dynamic mobile messaging.
Why mobile is the key to winning in 2025 - and how brands can stop losing customersMobile should be central to customer engagement strategies to foster loyalty and retention.
Sinch introduces RCS features in Customer Dashboard | MarTechSinch enables marketers to enhance SMS campaigns with RCS features, boosting engagement and content richness through dynamic mobile messaging.
Kia counterprograms Super Bowl with mobile gameKia is foregoing Super Bowl ads, opting instead for a mobile game to engage consumers during the event.
Past years mobile trends lookback released by AppsFlyer | App Developer MagazineUser acquisition ad spend and revenue grew in the app economy in 2023, driven by advanced monetization strategies and AI.
RCS vs SMS: What is the difference between the two for businesses?SMS is a crucial tool for business communication due to its universal reach and high open rates.
Why Mobile Marketing Statistics Matter for Lead ConversionMobile marketing is rapidly growing, influencing purchasing behaviors significantly, especially among younger generations.
Council Post: Digital Business Cards: How They're Changing The Way We Do NetworkingEmbrace digital alternatives like QR codes for modern networking to stay relevant.
Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchangerEffective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.
Using mobile measurement partners to drive bookings: Best of the MarTechBot | MarTechMMPs are crucial for tracking mobile marketing performance, offering insights for optimization and effective budget allocation.
Unified iOS report from Singular | App Developer MagazineUnified Measurement enhances reporting accuracy for mobile marketers by identifying true organic installs and reducing duplicated data across metrics.
Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchangerEffective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.
Using mobile measurement partners to drive bookings: Best of the MarTechBot | MarTechMMPs are crucial for tracking mobile marketing performance, offering insights for optimization and effective budget allocation.
Unified iOS report from Singular | App Developer MagazineUnified Measurement enhances reporting accuracy for mobile marketers by identifying true organic installs and reducing duplicated data across metrics.
App-ily ever after: 3 ways UK marketers can drive mobile app successUK marketers must adapt to thrive in a booming mobile market, leveraging app engagement and focused strategies.
Infographic: Need for an Interconnected Digital Marketing StrategyAn effective digital marketing strategy integrates multiple online marketing components leveraging SEO, mobile, social media, video, and email marketing, alongside analytics to track success.
Council Post: Mobile Marketing Trends You Can't Afford To IgnoreMobile devices are essential for marketing strategies as they dominate web traffic.Adopting mobile-first indexing is crucial for SEO success.Creating mobile apps enhances engagement and retention in marketing campaigns.
Marketing Outreach Tips For EntrepreneursMarket outreach is purposeful to reach target audience and create awareness about product/services.
Infographic: Need for an Interconnected Digital Marketing StrategyAn effective digital marketing strategy integrates multiple online marketing components leveraging SEO, mobile, social media, video, and email marketing, alongside analytics to track success.
Council Post: Mobile Marketing Trends You Can't Afford To IgnoreMobile devices are essential for marketing strategies as they dominate web traffic.Adopting mobile-first indexing is crucial for SEO success.Creating mobile apps enhances engagement and retention in marketing campaigns.
Marketing Outreach Tips For EntrepreneursMarket outreach is purposeful to reach target audience and create awareness about product/services.
Sony may not be launching a new Xperia 5 model this year, according to Japanese mediaSony is discontinuing the Xperia 5 series in favor of continuing sales of the Xperia 5 V.Consumer trends show a shift towards the Xperia 1 VI from the Xperia 5 V, influencing Sony's strategy.Future plans for the Xperia 5 series may depend on changes in consumer preferences.
3 ways an in-app community can drive revenue on mobileBuilding in-app communities can enhance revenue generation for app businesses as organic reach declines.In-app communities offer a controlled user experience and opportunities for direct product improvement.
Can We SKAN Ahead Real Quick?; Google Has It Out For Agencies | AdExchangerMobile marketers rely on IP addresses for attribution despite Apple's efforts to phase out IP-based fingerprinting.
Unbiased measurement: A north star for mobile and app marketers in 2024Brands must prioritize trust in a changing marketing ecosystem.
How to use mobile marketing for great customer experiences in Ramadan 2024Ramadan is a prime time for businesses to utilize mobile marketing and enhance customer experience.Consumer habits during Ramadan show increased shopping activity and a focus on finding deals and promotions.
Council Post: 19 Expert Tips To Craft Captivating Content For Mobile AudiencesMobile marketing requires precision and impact with concise messaging and impactful visuals to engage users effectively.
Job Vacancy: Platform Engineer // adjust | IT / Software Development Jobs | Berlin Startup JobsAdjust, a mobile marketing analytics platform, emphasizes diversity and inclusion in its global team. They have received multiple awards in 2022 for their excellent services and innovation.