Marketing techfrom24/7 Wall St.1 day agoAppLovin (Nasdaq: APP) 1st Quarter Earnings: All Day Live CoverageAppLovin is expected to report strong Q1 earnings, showcasing significant revenue growth and margin dominance from its Axon ad engine.
fromPhys3 weeks agoSocial media marketingHow mobile devices shape the way Gen Z interacts with brands, spends moneyMobile marketing significantly influences Gen Z purchasing decisions in Poland, with mobile devices integral to their identity and brand interactions.
Media industryfromHackernoon1 year agoThe Future of Mobile Marketing in the Entertainment Sector | HackerNoonMobile devices account for over 60% of internet traffic, prompting the entertainment sector to adopt mobile-first strategies.
fromMarketing Dive3 months agoMarketingKia counterprograms Super Bowl with mobile gameKia is foregoing Super Bowl ads, opting instead for a mobile game to engage consumers during the event.
fromApp Developer Magazine3 months agoMarketingPast years mobile trends lookback released by AppsFlyer | App Developer MagazineUser acquisition ad spend and revenue grew in the app economy in 2023, driven by advanced monetization strategies and AI.
fromMarTech5 months agoMarketingSinch introduces RCS features in Customer Dashboard | MarTechSinch enables marketers to enhance SMS campaigns with RCS features, boosting engagement and content richness through dynamic mobile messaging.
fromAdExchanger5 months agoMarketing techStudy: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchangerEffective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.
fromMarTech7 months agoMarketingUsing mobile measurement partners to drive bookings: Best of the MarTechBot | MarTechMMPs are crucial for tracking mobile marketing performance, offering insights for optimization and effective budget allocation.
fromAdExchanger5 months agoMarketing techStudy: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchangerEffective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.
fromMarTech7 months agoMarketingUsing mobile measurement partners to drive bookings: Best of the MarTechBot | MarTechMMPs are crucial for tracking mobile marketing performance, offering insights for optimization and effective budget allocation.