#mobile-marketing

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Marketing tech
from24/7 Wall St.
1 day ago

AppLovin (Nasdaq: APP) 1st Quarter Earnings: All Day Live Coverage

AppLovin is expected to report strong Q1 earnings, showcasing significant revenue growth and margin dominance from its Axon ad engine.
fromPhys
3 weeks ago
Social media marketing

How mobile devices shape the way Gen Z interacts with brands, spends money

Mobile marketing significantly influences Gen Z purchasing decisions in Poland, with mobile devices integral to their identity and brand interactions.
Media industry
fromHackernoon
1 year ago

The Future of Mobile Marketing in the Entertainment Sector | HackerNoon

Mobile devices account for over 60% of internet traffic, prompting the entertainment sector to adopt mobile-first strategies.
fromMarketing Dive
3 months ago
Marketing

Kia counterprograms Super Bowl with mobile game

Kia is foregoing Super Bowl ads, opting instead for a mobile game to engage consumers during the event.
fromApp Developer Magazine
3 months ago
Marketing

Past years mobile trends lookback released by AppsFlyer | App Developer Magazine

User acquisition ad spend and revenue grew in the app economy in 2023, driven by advanced monetization strategies and AI.
fromMarTech
5 months ago
Marketing

Sinch introduces RCS features in Customer Dashboard | MarTech

Sinch enables marketers to enhance SMS campaigns with RCS features, boosting engagement and content richness through dynamic mobile messaging.
#attribution
fromAdExchanger
5 months ago
Marketing tech

Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchanger

Effective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.
fromMarTech
7 months ago
Marketing

Using mobile measurement partners to drive bookings: Best of the MarTechBot | MarTech

MMPs are crucial for tracking mobile marketing performance, offering insights for optimization and effective budget allocation.
fromAdExchanger
5 months ago
Marketing tech

Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchanger

Effective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.
fromMarTech
7 months ago
Marketing

Using mobile measurement partners to drive bookings: Best of the MarTechBot | MarTech

MMPs are crucial for tracking mobile marketing performance, offering insights for optimization and effective budget allocation.
more#attribution
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