"For nonprofits, reaching audiences through connected is often out of reach. They have limited resources, a lack of control over audience targeting, and it's hard to effectively measure impact. But 'tis the season for giving. On Thursday, AdGood, a nonprofit that helps other nonprofits buy premium streaming inventory at a discount, announced a partnership with Samsung Ads, which is donating ad space from its Samsung TV Plus service to AdGood's media marketplace."
"AdGood will help nonprofit organizations and their marketing agencies buy the inventory as a managed service, said AdGood CEO and Founder Kris Johns. Samsung Ads will benefit, too, and not just from the warm feeling that comes from supporting charities. Expanding and diversifying the types of advertisers in its network of FAST channels helps Samsung fill empty ad spots and improve ad frequency rates, said Joe Melaragno, the company's head of channel sales."
AdGood partnered with Samsung Ads to receive donated ad space from Samsung TV Plus, allowing nonprofits to access premium streaming inventory at a discount. AdGood will operate as a managed service, helping nonprofit organizations and their marketing agencies purchase the donated inventory. Samsung Ads gains by filling empty ad spots and improving ad frequency across FAST channels. AdGood, a 501(c)(3), launched at CES and currently works with over 100 nonprofits, potentially reaching nearly 200 by year-end. Nonprofits vary in digital sophistication and objectives; some prioritize performance metrics while others target brand awareness, where driving attention remains crucial for charitable giving.
Read at AdExchanger
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