"The partnership positions Axis to expand its collaboration with new top-tier digital advertising partners, driving a more efficient and secure programmatic marketplace. This integration is another step forward in Axis's ongoing commitment to quality, transparency, and innovation in the AdTech ecosystem. About AxisAxis is an award-winning AdTech company known for its proprietary SSP, specializing in in-app, web, and CTV advertising across Tier 1 markets."
"Through this integration, Axis now conducts real-time traffic scanning using HUMAN's advanced fraud detection technology, identifying invalid traffic and sophisticated bot activity before impressions are served. The system enables transparent HUMAN reports directly accessible to partners, reinforcing trust and accountability across the ecosystem. "Connected TV and video are growing rapidly, but so are the risks associated with invalid traffic. Integrating HUMAN allows us to offer an extra layer of protection, giving our partners full confidence that every impression is verified, authentic, and ready to perform.""
Axis has integrated HUMAN's digital fraud prevention and bot mitigation technology to verify traffic across CTV, video, display, web, and in-app ad formats. The integration enables real-time traffic scanning that identifies invalid traffic and sophisticated bot activity before impressions are served. Partners receive transparent HUMAN reports that are directly accessible, improving trust and accountability. The integration positions Axis to expand collaborations with top-tier digital advertising partners and to strengthen a more efficient, secure programmatic marketplace. Axis operates a proprietary SSP focused on Tier 1 markets and offers PubCircle, a Prebid wrapper that helps publishers boost revenue.
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