"MPA is predicting the premium VOD space will grow more than $12.5B between 2025 and 2030, with Japan, Cina and India leading the way, followed by Australia, Korea and Indonesia. This will see the category, which MPA classes as including SVOD and premium ad-supported VOD, reach $52B. On the flipside, traditional television revenues are set to decline by $8B, with China, Japan and India accounting for nearly 70% of the contraction. Australia and Korea will contribute more than a combined 15% to the decline."
"Other notable findings from the report showed the top 15 video platforms accounted for 58% of total online video revenues in 2025, which marks a "rising concentration" of money. This is led by YouTube, ByteDance's Douyin and TikTok, alongside Netflix and "strong national champions" such as JioHotstar in India and U-Next in Japan. MPA also reported that connected TV has become "a structural driver of value creation across the region," and that premium video is becoming "increasingly pricing- and ARPU-led.""
Asia Pacific screen revenues will reach $196 billion by 2030, expanding at 2.8% average annual growth between 2025 and 2030. Online video will account for all net growth, expanding at about 7% annually. India will have 358 million subscription streaming users, overtaking China in subs while remaining far smaller in overall revenue share than China and Japan. Premium VOD will grow by more than $12.5 billion to reach $52 billion, led by Japan, China and India. Traditional television revenues will decline by $8 billion, concentrated in China, Japan and India. Social video and user-generated content will grow $11.4 billion to $44.5 billion. Top platforms captured 58% of online video revenues in 2025, led by global and strong national players, while connected TV and pricing/ARPU dynamics are driving value toward streaming, social platforms and CTV monetisation.
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