Study: Asia-Pacific Video Revenue to Reach $196 Billion by 2030, Driven by Streaming and Social

"Asia-Pacific's screen economy is on track to expand steadily through the end of the decade, but nearly all of that growth will be driven by streaming, creator-led video and connected TV as traditional television continues to contract, according to new forecasts from regional consultancy Media Partners Asia. Released Tuesday, MPA's annual Asia-Pacific Video & Broadband report forecasts total screen revenues across the region."

"Premium video on demand - spanning subscription platforms and branded ad-supported services - is expected to add approximately $12.5 billion to reach $52 billion by 2030, while user-generated and social video revenues are projected to expand by $11.4 billion to $44.5 billion. Traditional television, meanwhile, is forecast to decline by a cumulative $8 billion as linear advertising and pay-TV subscriptions continue to erode."

""Value is shifting decisively toward streaming, social platforms and CTV-led monetization," said Vivek Couto, CEO and executive director of Media Partners Asia, noting that markets with scale, pricing power and strong local content ecosystems are poised to outperform. Traditional television economics, he added, face "long-term structural erosion." What will differentiate winners, Couto said, is not sheer volume but the ability "to monetize premium experiences, anchored by sports, high-quality local programming, emerging formats such as micro-dramas, and increasingly by AI-enabled efficiency across the content value chain.""

Total screen revenues across the region rise from about $171 billion in 2025 to roughly $196 billion by 2030, with online video accounting for all net gains. Premium video on demand grows by about $12.5 billion to $52 billion by 2030, and user-generated and social video expands by $11.4 billion to $44.5 billion. Traditional television declines by a cumulative $8 billion as linear advertising and pay-TV subscriptions erode. Value shifts toward streaming, social platforms and CTV monetization. Markets with scale, pricing power and strong local content ecosystems are positioned to outperform. Winners monetize premium experiences including sports, high-quality local programming, micro-dramas, and AI-enabled efficiencies.

Read at The Hollywood Reporter