AI-Driven Growth Set To Strengthen Google's Ad Revenue: Goldman Sachs - Alphabet (NASDAQ:GOOGL)Alphabet's AI tools and services highlighted at Google Marketing Live could enhance ad performance and disrupt legacy formats, positioning the company well in digital advertising and streaming video.
CMO Strategies: A guide to ad-supported streaming services, from the top platforms to marketing spendStreaming video continues to dominate TV usage, especially among younger audiences.
AI-Driven Growth Set To Strengthen Google's Ad Revenue: Goldman Sachs - Alphabet (NASDAQ:GOOGL)Alphabet's AI tools and services highlighted at Google Marketing Live could enhance ad performance and disrupt legacy formats, positioning the company well in digital advertising and streaming video.
CMO Strategies: A guide to ad-supported streaming services, from the top platforms to marketing spendStreaming video continues to dominate TV usage, especially among younger audiences.
Streaming audio up, AM/FM down in new 2024 local advertising forecast from BorrellLocal advertising projected to reach $148.9 billion in 2024, with streaming audio set for significant growth.