In order to 'modernise' what we have seen is the TV industry has taken its content, stuck it on a server, and, well, that's it. There's no masking the obvious - It looks like it wishes it didn't have to change. What else could they have done? Have any large TV companies embraced the world outside their own nation? Have any got stuck into interactive formats? Embraced shorter content? New types of ads or funding?
In its early days, the odds seemed good that YouTube was destined for failure. After a false start as a dating website, it wasn't clear whether the company could cover the cost of streaming video content, or avoid the fate of Napster, which was sued out of business for copyright infringement.
The companies say their move represents a first-of-its-kind collaboration between a telco CDN and a multi-CDN platform switching provider, and aims to show how international content providers can adopt a flexible, scalable, multi-CDN strategy. This will allow them to seamlessly integrate several CDN providers, enabling providers to expand their coverage and reach new markets. Specifically, by integrating Orange's CDN with Synamedia's Quortex Switch multi-CDN platform, the two firms believe customers will be able to benefit from broader reach, especially in the Middle East and Africa region, where Orange has an extensive footprint.
The infinite options available - there are more than 32,200 linear channels and 89 unique streaming sources in the U.S. alone - can often feel more like a challenge and less like an opportunity. But by simplifying media planning and buying, leveraging automation and unifying data and audiences across platforms, local advertisers are deriving more value from their campaigns and driving better business outcomes - vital in an environment in which marketers everywhere are forced to do more with less.