"Netflix revealed today during its upfront presentation that over 250 million people around the globe are using its ads plan monthly. That's up significantly from the 94 million this time last year."
"Ads will start appearing in the Netflix app's new vertical video feed"
"More Netflix podcasts will start featuring ads too"
"These changes aim to boost Netflix's ad revenue even further, with subscriber growth no longer the success story it historically has been for the company."
Netflix is expanding its advertising strategy as more subscribers choose its ad-supported plan. Netflix reported that more than 250 million people worldwide use the ad tier monthly, up from 94 million the previous year. Ads are expected to appear in the Netflix app’s new vertical video feed. Netflix also plans to add ads to more podcasts in the year ahead. These moves aim to increase ad revenue beyond subscriber growth, especially as streaming market growth slows and Netflix faces a narrative shift toward monetization. Apple TV remains the only major service without an ad tier, with future changes tied to subscription pricing.
Read at 9to5Mac
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