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ESPN+ Content Is Coming To Disney+ This Winter | AdExchanger

Disney is focusing on integrating ESPN+ with Disney+ to strengthen its DTC offerings.
The company reported significant revenue growth and DTC profitability for the first time.

Using SGAI to deliver and play ads with flexibility and scale

Disney+ now offers a lower-priced, ad-supported Basic plan alongside the ad-free Premium plan, utilizing Server Guided Ad Insertion (SGAI) for efficient video ad delivery.

ESPN+ Content Is Coming To Disney+ This Winter | AdExchanger

Disney is focusing on integrating ESPN+ with Disney+ to strengthen its DTC offerings.
The company reported significant revenue growth and DTC profitability for the first time.

Using SGAI to deliver and play ads with flexibility and scale

Disney+ now offers a lower-priced, ad-supported Basic plan alongside the ad-free Premium plan, utilizing Server Guided Ad Insertion (SGAI) for efficient video ad delivery.
moredisney

Is Netflix Getting More Like Typical TV? 'Over 50%' of New Users Opt for Ads

Netflix sees a major shift towards its ad-supported subscription model, reflecting trends towards traditional cable revenue strategies.
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