"Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today (26th August, 2025) released the Q2 2025 Supply-Side Platform (SSP) Market Share Reports for Latin America (LATAM), North America, Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA). The reports reveal SSP market share across connected TV (CTV), mobile apps, and websites. The report rankings incorporate sellers within the supply chain object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling)."
"To compile the research in this series, Pixalate's data science team analysed over 8 billion open programmatic ad impressions across over 350,000 mobile and CTV apps from the Roku, Amazon Fire TV, Samsung Smart TV, Apple TV, Apple App Store, and Google Play Store app stores (including apps deemed delisted by Pixalate) in June 2025 to reveal the regional ranking of SSPs for open programmatic ads sold."
Pixalate published Q2 2025 Supply-Side Platform market share reports covering LATAM, North America, APAC, and EMEA and spanning connected TV, mobile apps, and websites. The rankings assign market share credit to all sellers in the supply chain object (SCO), including resellers. Reported market leaders include Taboola (Web, United Kingdom, 32%), Verve (Mobile Apps, Apple App Store UK, 40%), and FreeWheel (CTV, Apple TV US, 22%). Pixalate provided country-level rankings for markets including the US, Canada, UK, Japan, Australia, India, Germany, Mexico, Brazil, and others. The analysis used over 8 billion open programmatic impressions across more than 350,000 apps in June 2025.
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