"The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side platform (DSP) in more than a dozen major markets, including the U.S., U.K., Germany, Japan, and Brazil. For advertisers, this means one of the most premium sources of connected TV (CTV) inventory is now tied directly into Amazon's advertising ecosystem."
"To fully monetize that audience, Netflix needs scale, targeting, and attribution tools that resonate with global advertisers. Amazon brings exactly that strength. Its DSP is one of the largest in the world, fueled by first-party shopping and streaming data from Amazon.com, Prime Video, and Fire TV. For brands, that means they can target Netflix viewers with the same precision they already use across Amazon's ecosystem, while tying exposure directly to purchase behavior."
Amazon Ads and Netflix formed a partnership that makes Netflix's ad-supported inventory available programmatically through Amazon's DSP in over a dozen major markets, including the U.S., U.K., Germany, Japan, and Brazil. The move integrates one of the most premium sources of connected TV (CTV) inventory into Amazon's advertising ecosystem. Netflix's ad-supported tier exceeds 90 million monthly active users, requiring scale, targeting, and attribution tools to monetize globally. Amazon's DSP offers scale and first-party shopping and streaming data from Amazon.com, Prime Video, and Fire TV, enabling advertisers to target Netflix viewers with precision and link ad exposure to purchase behavior. The Trade Desk faces competitive pressure but could attract advertisers seeking non-Amazon alternatives.
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