Marketing techfromDigiday2 months ago'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hallAd tech dynamics are shifting, prompting media agencies to reassess DSP partnerships for better transparency.
Marketing techfromDigiday2 months agoAd Tech Briefing: The DSP wars - a game of finance over features?Antitrust cases highlight Google's dominance in digital advertising and the competitive race for DSP market leadership between Amazon and The Trade Desk.
Marketing techfromDigiday3 months agoPitch deck: Here's how Amazon has been selling its DSP so far this yearAmazon is shifting its advertising strategy to leverage its data beyond its own platform, targeting a broader audience.The company aims to position its DSP as a key player in the open web advertising space, competing with established ad tech firms.
Marketing techfromDigiday3 months agoMicrosoft Advertising is closing the Xandr DSPMicrosoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.
Marketing techfromDigiday4 months agoAd Tech Briefing: How much could Yahoo's DSP sell for - and to whom?Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.