Rising ad spend fuels rapid growth of Amazon's DSPsAmazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
Advertisers grow spending in Amazon DSP as adoption increasesAmazon's advertising segment is thriving due to recent enhancements in its Demand-Side Platform, attracting more investment from marketers looking for better value.
Azerion's Hawk Promotes Irini Michail to Lead New Programmatic 'Centre of Excellence' - ExchangeWire.comAzerion has established a programmatic team to enhance client support for its Hawk DSP.
Rising ad spend fuels rapid growth of Amazon's DSPsAmazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
Advertisers grow spending in Amazon DSP as adoption increasesAmazon's advertising segment is thriving due to recent enhancements in its Demand-Side Platform, attracting more investment from marketers looking for better value.
Azerion's Hawk Promotes Irini Michail to Lead New Programmatic 'Centre of Excellence' - ExchangeWire.comAzerion has established a programmatic team to enhance client support for its Hawk DSP.
Yahoo DSP Ad Targeting Uses Amazon SageMaker To Reduce Operating Cost and Increase Audience Reach | Amazon Web ServicesYahoo's Demand-Side Platform offers advanced technology for effective advertising with robust audience targeting and machine learning capabilities.
Ad execs sound off on Amazon's DSP dilemmaBuyers want more choice in DSPs, Amazon faces challenges in perception and functionality, Marketers prioritize audience targeting.
Yahoo DSP Ad Targeting Uses Amazon SageMaker To Reduce Operating Cost and Increase Audience Reach | Amazon Web ServicesYahoo's Demand-Side Platform offers advanced technology for effective advertising with robust audience targeting and machine learning capabilities.
Ad execs sound off on Amazon's DSP dilemmaBuyers want more choice in DSPs, Amazon faces challenges in perception and functionality, Marketers prioritize audience targeting.
Yahoo's DSP bet: why speed, not AI, has become the biggest selling pointYahoo is focusing exclusively on its demand-side platform (DSP) to prioritize speed over the general trend of adtech expansion.