Microsoft Advertising has announced the closure of its demand-side platform (DSP) as it seeks to align its ad tech unit with its AI-focused priorities. Sources confirm that media buyers were informed about the sunsetting of the DSP, effective February 28, 2026. The company states that the current DSP model does not support its vision for personalized advertising in a conversational world. It plans to consolidate investments into a new AI-powered buying platform, emphasizing a seamless transition for clients and the importance of supporting its Microsoft Curate and Microsoft Monetize platforms for business growth.
Microsoft is closing its demand-side platform, pivoting towards AI priorities and consolidating investments into a unified Microsoft Advertising Platform to enhance advertising experiences.
Collection
[
|
...
]