Azerion has introduced Hawk, a demand-side platform (DSP) in the US, offering advertisers a cost-effective way to access curated audiences. Leveraging its expertise as a sell-side curation provider, Hawk delivers curated inventory based on publisher signals at competitive rates. This platform highlights the shift toward budget-efficient programmatic advertising, encouraging advertisers to optimize their spending on performance-driven ad inventory. Hawk is also a launch partner of Scope3's Agentic Media Platform, emphasizing a collaborative and sustainable approach to media buying, aligning with modern advertising industry's demand for transparency and efficiency.
Hawk fundamentally changes the economics of programmatic for the better," said Matthew Newcomb, regional director of Azerion in the US, UK, and APAC.
We partnered with Azerion because we share the vision of a collaborative, efficient supply chain with easy-to-use, affordable tools to help buyers drive sustainable growth," said Brian O'Kelley, co-founder and CEO of Scope3.
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