"Less than a month before Netflix was set to debut its in-house ad server, VP Nicolle Pangis chatted with our own executive editor, Sarah Sluis, at CTV Connect in March. (Since then, both have taken on new titles: Sluis as editorial director of ad tech and emergent media, and the event as Convergent TV World for 2026.) In addition to finally revealing a name - Netflix Ad Suite, or NAS for short - Pangis also teased what buyers could expect once they were able to buy Netflix ads through the new product."
"Not long after that, Netflix started touting its ad product as a huge triumph. A few months after launch, President of Advertising Amy Reinhard told advertisers that 2025 would be the company's "biggest year ever" during the company's upfront presentation. That promise has certainly held true for Netflix's growing ad revenue, at least, which company leadership consistently highlights in earnings reports every single quarter."
End-of-year recaps require balancing looking back at completed work with avoiding repetitive clichés. The 2025 recap expanded the usual top three CTV stories to four. Netflix unveiled the Netflix Ad Suite (NAS) and previewed buyer capabilities ahead of the product debut. Senior leaders changed roles and the event was rebranded as Convergent TV World for 2026. Netflix promoted NAS as a major success, with the President of Advertising calling 2025 the company’s "biggest year ever" at the upfronts. Quarterly earnings reflect growing ad revenue. Observers linked NAS success to broader strategic moves such as potential bids.
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