"Adform, the most powerful and safe media buying platform built for game changers, today (4th November, 2025) announces the appointment of Liz Hiscoke and Digby Fordham as sales directors, and promotion of Kinga Szczerska to senior account director. Propelling Adform's continued market expansion, these appointments will strengthen the platform's relationships with UK agencies and brands in key verticals. This includes expanding awareness of Adform's industry-leading omnichannel DSP and empowering clients with measurable outcomes"
" Liz brings a proven track record of commercial acumen and deep relationships in the advertising technology and media space, including over a decade of success forging agency partnerships. She most recently supported international sales at Cluep, an AI-driven mobile and desktop advertising platform, and directed business development for Encore Digital Media, where she delivered strategic growth and orchestrated its market entry in the US."
"With nearly 15 years of industry experience, Digby is a veteran performance marketing expert. Most recently, as a director at THG Ingenuity, he led commerce solutions for global brands, and previously managed enterprise sales at impact.com across EMEA, with prior senior roles at Yieldify and Incubeta. Digby will focus on developing Adform's relationships in strategic brand verticals and evangelising the measurable media value its solution enables."
Adform appointed Liz Hiscoke and Digby Fordham as sales directors and promoted Kinga Szczerska to senior account director to accelerate UK market expansion. The hires will strengthen relationships with UK agencies and brands across key verticals and promote Adform's omnichannel DSP. Liz brings over a decade of agency partnership experience and recent roles at Cluep and Encore Digital Media, and will build connections with holding companies and independents. Digby brings nearly 15 years of performance marketing experience with roles at THG Ingenuity, impact.com, Yieldify and Incubeta, and will develop strategic brand vertical relationships. Kinga will drive account growth through activations and enhance client operations across premium video, CTV, DOOH and audio.
Read at Exchangewire
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