Intent IQ integrates Identity-Driven Performance at Scale in Horizon Media's Newly Launched HorizonOS

"Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's newly launched HorizonOS-the industry's first marketing operating system built on an open, interoperable ecosystem of best-in-class technology partners. Audience amplification: Expanding the reach of prospecting campaigns to include users in iOS mobile web and In-App environments, as well as CTV and cookieless desktop browsers (Safari, Edge, Firefox, Chrome WebViews). ID-less retargeting: Enabling remarketing and re-engagement campaigns in ID-less environments Performance CTV: Driving CTV audiences down the purchase funnel by retargeting exposed CTV viewers on their iOS and other ID-less devices"

"These capabilities significantly expand a marketer's addressable reach and improve performance at scale, particularly in those environments that lack traditional identifiers such as iOS, CTV, and cookieless browsers. Together, those environments represent more than 50% of US users' digital device and browser touchpoints. By interoperating with Intent IQ, HorizonOS' Blu Platform can integrate ID-less user environments into its unified planning, activation, and measurement workflow."

Intent IQ integrates identity-driven performance at scale into HorizonOS, Horizon Media's marketing operating system built on an open, interoperable ecosystem of technology partners. Audience amplification expands prospecting reach to iOS mobile web, in-app environments, CTV, and cookieless desktop browsers. ID-less retargeting enables remarketing and re-engagement in environments without traditional identifiers. Performance CTV retargets exposed CTV viewers on iOS and other ID-less devices to move audiences down the purchase funnel. HorizonOS unifies the Blu Platform, AI tools, and human intelligence and leverages HorizonOS Labs. Intent IQ supplies privacy-safe identity solutions for targeting, premium inventory access, activation, audience insights, and attribution for programmatic and ID-less traffic.

Read at Exchangewire