"Netflix has retained financial advisory firm Moelis & Co to assess a potential acquisition of Warner Bros. Discovery's streaming and studio assets. The move comes on the heels of Moelis' recent advisory role in Skydance Media's bid for Paramount Global, which has reportedly granted Netflix access to Warner Bros. Discovery's financials. A source close to the matter confirmed that Netflix is actively looking into a bid, though the company declined to comment publicly."
"In a move to bolster Connected TV (CTV) as a performance-driven advertising channel, the Interactive Advertising Bureau (IAB) has released a landmark guide titled The Role of CAPI in Closing the Outcome Gap for CTV. Unveiled on 30th October, the report outlines how Conversion APIs (CAPI) can transform CTV by enabling standardised measurement, privacy-safe data collaboration, and outcome-based performance akin to search and social platforms."
"Warner Bros. Discovery recently confirmed its openness to a sale following its rejection of a second offer from Paramount, triggering a strategic review process in response to unsolicited interest from multiple parties. Despite the mounting speculation, Netflix's leadership has publicly downplayed interest in traditional media consolidation. Co-CEO Greg Peters emphasised the importance of organic growth over acquisition, stating that success comes from "developing those capabilities in the trenches day to day.""
Netflix retained financial adviser Moelis & Co to evaluate a potential acquisition of Warner Bros. Discovery's streaming and studio assets, with Moelis' recent advisory role in Skydance's Paramount bid reportedly granting Netflix access to WBD financials. Warner Bros. Discovery confirmed openness to a sale after rejecting a second Paramount offer and launched a strategic review amid unsolicited interest. Netflix leadership publicly downplayed consolidation, with Co-CEO Greg Peters stressing organic growth. The IAB released The Role of CAPI in Closing the Outcome Gap for CTV to standardise CTV measurement and enable privacy-safe, outcome-based performance. ABC and ESPN were pulled from YouTube TV ahead of deal expiry.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]