"The TV landscape, in fact, has never been more competitive than it is today. There's never been more competition for creators, for consumer attention, for advertising and subscription dollars, Sarandos said on Netflix's earnings call. The competitive lines around TV consumption are already blurring as a number of services put their content on both the linear channels and the streaming services at the same time, and more platforms are making their way into the TV in your living room."
"YouTube is not just UGC and cat videos anymore. YouTube has full length films, new episodes of scripted and unscripted TV shows. They have NFL football games. They have the Oscars. The BBC is going to be producing original content for YouTube soon. They are TV, Sarandos said Tuesday. So we all compete with them in every dimension, for talent, for ad dollars, for subscription dollars, and for all forms of content."
The TV landscape has never been more competitive, with intense rivalry for creators, consumer attention, advertising, and subscription dollars. Content distribution is blurring as services place programming on both linear channels and streaming platforms, while more platforms integrate into living-room TV experiences. Companies including YouTube, Amazon (with MGM), Apple, Instagram, broadcast networks, and gaming compete across full-length films, scripted and unscripted TV, live sports, and awards shows. Social platforms with large advertising businesses and TV apps are expanding options that fragment audience attention and increase competition for talent and monetization.
Read at The Hollywood Reporter
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