"Fox Corp. topped what Wall Street analysts were looking for on Wednesday when it reported its October-December revenue, thanks largely to an advertising boost driven by the MLB playoffs and Fox News remaining a go-to spot for cable advertisers. The company reported $5.18 billion in fiscal second quarter revenue up 2% year-over-year and about 3% better than the $5.03 billion analysts projected."
"Fox's cable division which includes Fox News, Fox Business, and its sports channels reported revenue increased 5% annually to $2.28 billion during the quarter. Certainly the advertising market for Fox News has been incredibly robust, Murdoch said. Murdoch said the channel added about 200 new advertisers during the quarter, adding so the demand for the product and audience remains incredibly strong."
"Wednesday's earnings report comes after Mediaite reported in December that Fox News enjoyed its best ratings ever for a non-election year in 2025. Fox News averaged 2.72 million primetime viewers last year up 14% year-over-year which was spearheaded by Jesse Watters Primetime and Greg Gutfeld's eponymous show, as well as network staple Sean Hannity's long-running program. That primetime average was 80% higher than both CNN (580,000 viewers) and MS NOW (923,000) combined. Jesse Watters had the most-watched show on cable last year, averaging 3.6 million viewers."
Fox Corp. reported $5.18 billion in fiscal second-quarter revenue, up 2% year-over-year and roughly 3% above analyst projections. Advertising strength from the MLB playoffs and Fox News buoyed results despite a decline in political ads compared with the previous election year. Fox News achieved its highest second-quarter advertising revenue ever, supported by demographic expansion and pricing growth in both direct response and national advertising. The cable division, including Fox News, Fox Business and sports channels, posted revenue of $2.28 billion, up 5% annually. The channel added about 200 new advertisers and averaged 2.72 million primetime viewers, boosting advertiser demand.
Read at www.mediaite.com
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