"A core tenet of everything Apple does is the notion that humanity needs to be at the center of it, and that's everything from app design to hardware engineering, to everything in between. We try to think a little more deeply about that. Our shows and our movies tend to be about the emotional experience, the stakes involved, even when we're doing a comedy."
"at least in the timeframe that we're thinking about right now, we're not looking at licensing any content or adding anything to our service."
"We're building an all-original services; we're not building on the back of pre-existing IP or library."
Apple TV is focused on growing through original content rather than licensing or large studio acquisitions. The service aims to build an all-original library instead of relying on pre-existing IP or licensed material. Apple generally pursues very small acquisitions unrelated to Apple TV and does not plan major deals to expand the service. The programming emphasis centers on human-focused, emotionally driven storytelling across genres, with shows and movies designed to highlight emotional stakes even in comedies. Subscriber growth is being pursued primarily through originals rather than buying large studios.
Read at Ars Technica
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