"The 2026 Digiday Video and TV Awards finalists reflect a shift toward more immersive, audience-driven storytelling, where participation is as important as reach. Brands, publishers and agencies are embracing entertainment-first formats and designing content that extends beyond single moments, building sustained engagement across platforms."
"Adobe reimagined event marketing for its annual Adobe MAX conference with 'The Great Big Giant MAX Creator Challenge,' a competition-style content series designed to extend product storytelling beyond the event. The format tapped into the popularity of creator-led entertainment while delivering product education in an engaging way."
"Finalists in the Best Original Programming category include Nasdaq, which expanded its thought leadership strategy with The Winning Formula, a flagship interview series exploring the intersection of business and sports. The series examines leadership, innovation and the business of sports."
The 2026 Digiday Video and TV Awards finalists highlight a trend towards immersive storytelling that prioritizes audience participation. Brands and agencies are adopting entertainment-first formats, creating content that fosters sustained engagement across various platforms. Premium video and original programming are increasingly supported by omnichannel strategies to enhance visibility. Branded content is evolving into a significant business driver, enhancing partnerships and delivering measurable results. Notable nominees include Adobe for its innovative event marketing and Nasdaq for its thought leadership series on business and sports.
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