#video-marketing
#video-marketing

LinkedIn Launches Connected TV and Live Event Ads to Expand Video Promotions

LinkedIn introduces CTV ads for expanded video reach on TV sets.

Launching LinkedIn Premiere with NBCUniversal allows targeting professionals in premium streaming content. [ more ]

www.mercurynews.com

2 weeks ago

How To Select the Right Video Platform for Your Business: A Helpful Guide

91% of consumers want more online video content from brands

Identify audience preferences and tailor video content to platform norms [ more ]

Sfgate

1 month ago

How Businesses Can Master YouTube Shorts: Tips for Marketing Success

YouTube Shorts offer businesses a unique opportunity to reach Gen Z and millennial markets.

YouTube Shorts have specific features designed for short-form vertical videos. [ more ]

Thedrum

2 months ago

How to Create a Video Marketing Strategy to Win 2018

Video marketing is a crucial part of a brand's strategy.

Research, planning, producing, and building are key steps to creating an effective video marketing strategy. [ more ]

Buffer: All-you-need social media toolkit for small businesses

2 months ago

I Turned $75/Day in Ad Spend Into 1 Million Views on My Reel

Trial and error is necessary to find a winning video format for your audience

Paid social media advertising requires a process of experimentation and analysis to achieve success. [ more ]

moreMarketing

GameSpot

2 weeks ago

Video games

Discord Appears To Accidentally Boost Views Of Its April Fools' Video With Bot

Discord accidentally inflated view count of an April Fools' video by millions.

The video played on loop via toast notifications on the app, accumulating views without actual viewers. [ more ]

Forbes

1 month ago

Council Post: Unlocking Startup Growth: Six Best Practices For Short-Form Video Marketing

Seed multiple accounts for experimentation

Focus on engagement and community-building

Utilize keywords and hashtags for SEO. [ more ]

Social Media Explorer

10 months ago

4 Creative Ideas for Targeting B2B Clients on Social Media - Social Media Explorer

Social media content marketing is a great way to keep your audiences engaged.You can improve your credibility, build trust and establish yourself as a leader in the industry.Creating consistent creative social media posts can be challenging, especially when you are new to online marketing.You should know that attracting B2B clients takes more than minimum effort.

AdExchanger

Marketing tech

Criteo Locks In ASOS Ads, But With A Catch; TikTok Heating Plays With Fire | AdExchanger

Here's today's AdExchanger.comnews round-up... Want it by email?Sign up After A Fashion here.Criteo inked an exclusive deal with British online clothing retailer ASOS to be the ad tech pipes for its advertising business."The ASOS vision is to become the go-to global destination for fashion-loving 20-somethings and we want to take brands on the journey with us," writes Elton Ollerhead, director of the ASOS Media Group in a release about the deal.

Entrepreneur

4 years ago

Entrepreneur - Start, run and grow your business.

Video is highly effective in connecting with audiences and generating engagement on social media

Having a solid plan and understanding video costs can help make the process less stressful [ more ]

Practical Ecommerce

1 month ago

Graphic design

12 Apps for Creating, Editing Videos

Video is a powerful tool for marketing with smartphone apps.

Apps like Adobe Premiere Rush, PowerDirector, and Filmora AI offer advanced features for video creation. [ more ]

Entrepreneur

2 months ago

Harnessing the Power of Video for Franchise Success | Entrepreneur

Franchisors often fail to produce quality video content that resonates with their audiences

Franchisors can solve this problem by investing in high-quality video content and localizing it for their franchisees [ more ]

Berlin Startup Jobs

3 months ago

Job Vacancy: Video Editor (f/m/d) // Perspective Software GmbH | Design / UX Jobs | Berlin Startup Jobs

Mobile Funnels are interactive, mobile-first landing pages transforming the marketing world.

The role involves managing creative content, video projects, and enhancing video marketing performance. [ more ]

Hubspot

4 months ago

Music

21 Royalty-Free Music Sites to Help You Make the Perfect Video Soundtrack

Choosing the right soundtrack is crucial in video marketing

PremiumBeat and Epidemic Sound are two recommended royalty-free music sites for video creators [ more ]

Smartasset

4 months ago

Social media marketing

How Financial Advisors Can Use Video to Grow Their Firm

Video marketing can help financial advisors showcase their expertise and build trust with clients.

Video content can boost a financial advisor's SEO and improve mobile visibility. [ more ]

Eater SF

11 months ago

SF food

This Indigenous Mexican Food Pop-Up Is Back for One Night Only at a San Francisco Museum

If you've ever felt torn between a night at the museum and an evening of San Francisco's finest fare, waffle no longer.The Institute of Contemporary Art (ICA) opened in 2022 and is already a popular destination for anyone looking to enjoy modern art on a budget as the museum is free to attend.But this spring, the ICA is rolling out a fresh chef pop-up series, bringing in talent including Christina Alexis from the Pleasure Principle and Mike Raskin and Jeffrey Wright from uber-popular Edith's Pies.

Social Media Explorer

5 Reasons Why YouTube Ads Are The New Facebook Ads - Social Media Explorer

It's no secret that the release of iOS 14.5 and its dedication to user privacy - specifically, its AppTracking Transparency Framework - shook the foundation of Facebook ads, which have long depended on intense data tracking in order to deliver the right ads to the right audience.

Hubspot

Dove's Latest Campaign Takes On A Popular TikTok Filter

Welcome to HubSpot Marketing News!Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot's media team.In late February a new filter called "Bold Glamour" took TikTok by storm.The Bold Glamour filter uses AI to drastically alter the facial features of those who use it and is less detectable than other filters.

Hubspot

7 months ago

Inside Rihanna's Super Bowl Halftime Show Marketing Engine

Welcome to HubSpot Marketing News!Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot's media team.Rihanna is no stranger to good marketing.In the late 2010s, she made the transition from recording artist to billionaire mogul with the growth of her Fenty-label brands.

Digiday

How B2B marketers are employing video advertising

While video marketing might be most often associated with consumer-facing efforts, B2B brands and marketers are increasingly employing video campaigns to generate leads and build connections with clients.According to research from Wyzowl, 86% of marketers say video has helped them generate leads, and 81% say video has helped them increase sales.

Exchangewire

Marketing tech

Wpromote Selects Unruly as a Preferred SSP

Wpromote, a top independent digital marketing agency, named Unruly, a leading omnichannel advertising platform with a specialisation in Connected TV ("CTV") and video, as a preferred supply partner.With deep and long-term expertise in curating, activating, and measuring video advertising, Unruly provides transparency, unique data, and cost efficiencies when activating across its multiple offerings, to make supply work effectively for brands and agencies.

Exchangewire