#video-marketing

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#content-creation

TikTok launches AI video generation tool for marketers | MarTech

TikTok's Symphony Creative Studio democratizes content creation for brands, enabling easier access to video production.

Google Discover & AI Overviews Featuring YouTube Videos A Lot

Google is increasingly showcasing YouTube videos in Google Discover, raising concerns about potential bias and the shadowbanning of content creators.

YouTube Unveils a Range of New Features at Its 'Made On' Event

YouTube is enhancing creator engagement through Communities and interactive features like video hype systems.

Building a B2B Video Marketing Strategy With Impact - Here's Everything I Learned

B2B video marketing represents a significant paradigm shift in audience engagement and communication strategy.

YouTube Announces Updates for Shorts Including Longer Shorts, Templates & Comments In The Shorts Feed - Lindsey Gamble

YouTube expands Shorts' length to three minutes, boosting creator flexibility and advertising potential while enhancing viewer engagement.

17 Ways To Promote Your YouTube Channel (2023) - Shopify

Building a YouTube audience is crucial for ecommerce success, as it drives online store traffic and boosts sales.

TikTok launches AI video generation tool for marketers | MarTech

TikTok's Symphony Creative Studio democratizes content creation for brands, enabling easier access to video production.

Google Discover & AI Overviews Featuring YouTube Videos A Lot

Google is increasingly showcasing YouTube videos in Google Discover, raising concerns about potential bias and the shadowbanning of content creators.

YouTube Unveils a Range of New Features at Its 'Made On' Event

YouTube is enhancing creator engagement through Communities and interactive features like video hype systems.

Building a B2B Video Marketing Strategy With Impact - Here's Everything I Learned

B2B video marketing represents a significant paradigm shift in audience engagement and communication strategy.

YouTube Announces Updates for Shorts Including Longer Shorts, Templates & Comments In The Shorts Feed - Lindsey Gamble

YouTube expands Shorts' length to three minutes, boosting creator flexibility and advertising potential while enhancing viewer engagement.

17 Ways To Promote Your YouTube Channel (2023) - Shopify

Building a YouTube audience is crucial for ecommerce success, as it drives online store traffic and boosts sales.
morecontent-creation
#ai-tools

TikTok pushes to attract SMBs and its latest advertising tool might just do the trick

TikTok is leveraging automation in its Symphony Creative Studio to simplify ad creation, particularly for small and medium-sized businesses (SMBs).

11 Top Video Marketing Trends for Ecommerce Businesses (2024) - Shopify

Video marketing is vital for businesses, showing a high ROI and strong audience engagement through shareable content.

TikTok pushes to attract SMBs and its latest advertising tool might just do the trick

TikTok is leveraging automation in its Symphony Creative Studio to simplify ad creation, particularly for small and medium-sized businesses (SMBs).

11 Top Video Marketing Trends for Ecommerce Businesses (2024) - Shopify

Video marketing is vital for businesses, showing a high ROI and strong audience engagement through shareable content.
moreai-tools
#lead-generation

What You Need To Know About Video Marketing Strategies For B2B Lead Generation

Video marketing is essential for B2B success, driving engagement and simplifying complex concepts to generate leads.

Top seven online lead generation strategies for financial advisors - London Business News | Londonlovesbusiness.com

Lead generation is crucial for financial advisors to stand out and attract and retain clients.

What You Need To Know About Video Marketing Strategies For B2B Lead Generation

Video marketing is essential for B2B success, driving engagement and simplifying complex concepts to generate leads.

Top seven online lead generation strategies for financial advisors - London Business News | Londonlovesbusiness.com

Lead generation is crucial for financial advisors to stand out and attract and retain clients.
morelead-generation
#digital-advertising

Google Announces New Shorts-Focused Video Ad Options

Brands can engage with YouTube Shorts by integrating Google Merchant Center feeds for seamless content utilization without creating original videos.

Council Post: How To Use Video Content To Grow Your Business

Video marketing is essential for all types of businesses, significantly enhancing engagement and online visibility.

Google Announces New Shorts-Focused Video Ad Options

Brands can engage with YouTube Shorts by integrating Google Merchant Center feeds for seamless content utilization without creating original videos.

Council Post: How To Use Video Content To Grow Your Business

Video marketing is essential for all types of businesses, significantly enhancing engagement and online visibility.
moredigital-advertising
#customer-testimonials

Unlocking Franchise Growth - 4 Video Types You're Missing | Entrepreneur

Video is a vital tool for franchise growth beyond just advertising, enabling deeper engagement.
Franchise development videos featuring real success stories are essential for attracting new franchisees.

Council Post: Creating A Video-First Website To Strengthen Your Brand Connection

A video-first website enhances brand engagement by fostering deeper connections than traditional static websites.

Unlocking Franchise Growth - 4 Video Types You're Missing | Entrepreneur

Video is a vital tool for franchise growth beyond just advertising, enabling deeper engagement.
Franchise development videos featuring real success stories are essential for attracting new franchisees.

Council Post: Creating A Video-First Website To Strengthen Your Brand Connection

A video-first website enhances brand engagement by fostering deeper connections than traditional static websites.
morecustomer-testimonials

Google Vids: The Game-Changer for SMBs to Create How-To Videos Instantly

Video is now essential for businesses to reach Gen Z and Millennials.
Google Vids simplifies video creation for small businesses, maximizing efficiency.
#consumer-behavior

3 essential tips for improving mobile ad creative performance

Mobile phones have become essential in daily life, increasing the significance of mobile ads in marketing.

Council Post: Why Your B2B Website Needs Video Content Now More Than Ever

Video is essential for simplifying complex offerings in B2B marketing.
Businesses should tailor videos for each stage of the buyer's journey.
A video-first mindset is crucial in today's digital landscape.

Dove's Latest Campaign Takes On A Popular TikTok Filter

Welcome to HubSpot Marketing News!Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot's media team.In late February a new filter called "Bold Glamour" took TikTok by storm.The Bold Glamour filter uses AI to drastically alter the facial features of those who use it and is less detectable than other filters.

3 essential tips for improving mobile ad creative performance

Mobile phones have become essential in daily life, increasing the significance of mobile ads in marketing.

Council Post: Why Your B2B Website Needs Video Content Now More Than Ever

Video is essential for simplifying complex offerings in B2B marketing.
Businesses should tailor videos for each stage of the buyer's journey.
A video-first mindset is crucial in today's digital landscape.

Dove's Latest Campaign Takes On A Popular TikTok Filter

Welcome to HubSpot Marketing News!Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot's media team.In late February a new filter called "Bold Glamour" took TikTok by storm.The Bold Glamour filter uses AI to drastically alter the facial features of those who use it and is less detectable than other filters.
moreconsumer-behavior
#linkedin

I Tried LinkedIn Video to See If It Lived Up To The Hype.

Video is increasingly favored on LinkedIn, significantly boosting engagement and viewer reach for personal branding.
LinkedIn monetizes influencer reach through Thought Leader Ads, targeting revenue growth amid stagnant user base.

LinkedIn Announces Updates to Event Ads and AI Campaign Options

LinkedIn enhances video ad capabilities and automated campaign tools for better event promotion and engagement.

LinkedIn Provides Tips on Posting Short-Form Video in the App [Infographic]

LinkedIn's full-screen video feed mimics TikTok to enhance engagement and capitalize on the growing popularity of short-form content.

LinkedIn Launches Connected TV and Live Event Ads to Expand Video Promotions

LinkedIn introduces CTV ads for expanded video reach on TV sets.
Launching LinkedIn Premiere with NBCUniversal allows targeting professionals in premium streaming content.

I Tried LinkedIn Video to See If It Lived Up To The Hype.

Video is increasingly favored on LinkedIn, significantly boosting engagement and viewer reach for personal branding.
LinkedIn monetizes influencer reach through Thought Leader Ads, targeting revenue growth amid stagnant user base.

LinkedIn Announces Updates to Event Ads and AI Campaign Options

LinkedIn enhances video ad capabilities and automated campaign tools for better event promotion and engagement.

LinkedIn Provides Tips on Posting Short-Form Video in the App [Infographic]

LinkedIn's full-screen video feed mimics TikTok to enhance engagement and capitalize on the growing popularity of short-form content.

LinkedIn Launches Connected TV and Live Event Ads to Expand Video Promotions

LinkedIn introduces CTV ads for expanded video reach on TV sets.
Launching LinkedIn Premiere with NBCUniversal allows targeting professionals in premium streaming content.
morelinkedin

7 Interactive Emails for Inspiration

Interactive emails enhance engagement by incorporating videos, polls, and add-to-cart functionality, despite challenges in universal support.

Amazon Interactive Ads Get Power Boost From Duracell Success

Amazon's new interactive video ads have helped Duracell achieve significant increases in brand recall, consideration, and add-to-cart rates.
#content-strategy

Advantages of Brand Video Marketing in 2024 | Fingerlakes1.com

Video marketing is essential as it significantly boosts engagement and brand awareness, particularly via social media.

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

Video content is essential for marketing in 2024, with 91% of businesses utilizing it effectively.
Creating authentic and relatable stories through video can enhance brand engagement and trust.

How to Master Video Marketing: Strategies, Trends & Tools

Video marketing effectively connects brands with audiences through engaging content and helps boost SEO.

Council Post: 5 Ways To Make Captivating Short-Form Videos Your Customers Will Love

Short-form video is the most effective content marketing format for driving ROI in 2024.
Marketers must focus on personalizing content to engage audiences effectively.

Council Post: Three Ways To Elevate Your Corporate Video Program

Leverage engaging videos for internal communications and customer-facing content to stand out from the crowd.

How to Create a Video Marketing Strategy to Win 2018

Video marketing is a crucial part of a brand's strategy.
Research, planning, producing, and building are key steps to creating an effective video marketing strategy.

Advantages of Brand Video Marketing in 2024 | Fingerlakes1.com

Video marketing is essential as it significantly boosts engagement and brand awareness, particularly via social media.

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

Video content is essential for marketing in 2024, with 91% of businesses utilizing it effectively.
Creating authentic and relatable stories through video can enhance brand engagement and trust.

How to Master Video Marketing: Strategies, Trends & Tools

Video marketing effectively connects brands with audiences through engaging content and helps boost SEO.

Council Post: 5 Ways To Make Captivating Short-Form Videos Your Customers Will Love

Short-form video is the most effective content marketing format for driving ROI in 2024.
Marketers must focus on personalizing content to engage audiences effectively.

Council Post: Three Ways To Elevate Your Corporate Video Program

Leverage engaging videos for internal communications and customer-facing content to stand out from the crowd.

How to Create a Video Marketing Strategy to Win 2018

Video marketing is a crucial part of a brand's strategy.
Research, planning, producing, and building are key steps to creating an effective video marketing strategy.
morecontent-strategy
#social-media

How Corona found success with YouTube Shorts

Corona's recent campaign pivoted to short-form content, achieving high engagement and promoting their festival effectively.
The strategy included diverse ad formats tailored to different points in the customer journey.

Council Post: Small Screens, Big Impact: Maximize Your ROI With Video Marketing

Video marketing is crucial for connecting with consumers and building brand loyalty in a fast-paced digital world.

Best Video Editing Apps 2024 (Android and iOS) - Shopify

Video marketing is critical for businesses, with 91% incorporating it into their strategies in 2023.
User-friendly video editing apps are essential for effective video content creation.

50 Statistics Showing Why Videos Boost Email Marketing

Videos in email marketing can significantly boost click-through rates by 200-300%.

How Law Firms Can Leverage Video Content To Drive Business

Embracing short-form video content is essential for law firm owners to connect with potential clients and build trust.

Entrepreneur - Start, run and grow your business.

Video is highly effective in connecting with audiences and generating engagement on social media
Having a solid plan and understanding video costs can help make the process less stressful

How Corona found success with YouTube Shorts

Corona's recent campaign pivoted to short-form content, achieving high engagement and promoting their festival effectively.
The strategy included diverse ad formats tailored to different points in the customer journey.

Council Post: Small Screens, Big Impact: Maximize Your ROI With Video Marketing

Video marketing is crucial for connecting with consumers and building brand loyalty in a fast-paced digital world.

Best Video Editing Apps 2024 (Android and iOS) - Shopify

Video marketing is critical for businesses, with 91% incorporating it into their strategies in 2023.
User-friendly video editing apps are essential for effective video content creation.

50 Statistics Showing Why Videos Boost Email Marketing

Videos in email marketing can significantly boost click-through rates by 200-300%.

How Law Firms Can Leverage Video Content To Drive Business

Embracing short-form video content is essential for law firm owners to connect with potential clients and build trust.

Entrepreneur - Start, run and grow your business.

Video is highly effective in connecting with audiences and generating engagement on social media
Having a solid plan and understanding video costs can help make the process less stressful
moresocial-media

TikTok Video For Open Web Publishers? Outbrain Built It. | AdExchanger

Outbrain is enhancing mobile publisher sites with a new video feed format, leveraging popular social media video styles.
#digital-marketing

YouTube Adds Website Visits Goal for Promotions

YouTube adds a new 'Website Visits' goal for paid promotions to drive traffic to websites.
Simplified targeting for channel managers to generate site visits from YouTube promotions.
Promotions appear as 'Sponsored' in various ad formats but don't affect organic channel metrics.

eCommerce Digital Marketing Trends to Reign Supreme in 2024

33% of the world population shops online, with an expected 2.77 billion online shoppers by 2025, indicating steady growth in eCommerce.

Found wins coveted EMEA Google Premier Partner Award

Found, a leading digital marketing agency, utilizes data and AI to excel in PPC, SEO, paid social, and content marketing across various platforms.

Council Post: How Younger Marketers Are Shaping The Future Of B2B

B2B marketing has evolved significantly, integrating technology and innovative tactics to adapt to changing buyer behaviors.

YouTube Adds Website Visits Goal for Promotions

YouTube adds a new 'Website Visits' goal for paid promotions to drive traffic to websites.
Simplified targeting for channel managers to generate site visits from YouTube promotions.
Promotions appear as 'Sponsored' in various ad formats but don't affect organic channel metrics.

eCommerce Digital Marketing Trends to Reign Supreme in 2024

33% of the world population shops online, with an expected 2.77 billion online shoppers by 2025, indicating steady growth in eCommerce.

Found wins coveted EMEA Google Premier Partner Award

Found, a leading digital marketing agency, utilizes data and AI to excel in PPC, SEO, paid social, and content marketing across various platforms.

Council Post: How Younger Marketers Are Shaping The Future Of B2B

B2B marketing has evolved significantly, integrating technology and innovative tactics to adapt to changing buyer behaviors.
moredigital-marketing
from The Verge
2 months ago

Amazon is stuffing generative AI into its shopping experience

Amazon introduces generative AI tools to enhance customer and seller experiences through personalized recommendations and innovative marketing tools.
#social-media-trends

Digiday+ Research: TikTok moves ahead of YouTube for brands' video-focused social media marketing

TikTok has surpassed YouTube as the leading platform for brands and retailers in video marketing.
Brands are increasingly using TikTok for content and advertising, reflecting its growing popularity.

Stop Sending Emails And Start Using Video To Build Influence

Video is essential for building influence and deeper connections in a digital world.

Digiday+ Research: TikTok moves ahead of YouTube for brands' video-focused social media marketing

TikTok has surpassed YouTube as the leading platform for brands and retailers in video marketing.
Brands are increasingly using TikTok for content and advertising, reflecting its growing popularity.

Stop Sending Emails And Start Using Video To Build Influence

Video is essential for building influence and deeper connections in a digital world.
moresocial-media-trends

Execs from LinkedIn, Merkle & Initiative say video is unlocking new possibilities in B2B

Video is a crucial tool for B2B marketers facing competition and changing buyer behavior.

How to Increase ROI and Boost Sales with Vidnoz AI?

Vidnoz AI enhances video marketing strategies, resulting in improved ROI and increased sales growth for businesses.
#marketing-strategy

How to Get the Biggest Squeeze Out of Your Brand Film

Maximize marketing potential by repurposing brand film content into various marketing assets with minimal extra cost or effort.

Wpromote Selects Unruly as a Preferred SSP

Wpromote, a top independent digital marketing agency, named Unruly, a leading omnichannel advertising platform with a specialisation in Connected TV ("CTV") and video, as a preferred supply partner.With deep and long-term expertise in curating, activating, and measuring video advertising, Unruly provides transparency, unique data, and cost efficiencies when activating across its multiple offerings, to make supply work effectively for brands and agencies.

How to Get the Biggest Squeeze Out of Your Brand Film

Maximize marketing potential by repurposing brand film content into various marketing assets with minimal extra cost or effort.

Wpromote Selects Unruly as a Preferred SSP

Wpromote, a top independent digital marketing agency, named Unruly, a leading omnichannel advertising platform with a specialisation in Connected TV ("CTV") and video, as a preferred supply partner.With deep and long-term expertise in curating, activating, and measuring video advertising, Unruly provides transparency, unique data, and cost efficiencies when activating across its multiple offerings, to make supply work effectively for brands and agencies.
moremarketing-strategy
#engagement

How To Make a Playlist on TikTok: 3 Simple Steps (2024) - Shopify

Playlists on TikTok help organize content, increase watch time, and enable viewers to easily locate older videos.

Why Short-Form Video is a Must in the New Era of Marketing | Entrepreneur

Video marketing is crucial for engaging with different generations and platforms like TikTok and YouTube are essential for businesses.

Using video in email to engage customers and close deals | MarTech

Using videos in email marketing for sales campaigns can significantly boost engagement, trust, and revenue.

How To Make a Playlist on TikTok: 3 Simple Steps (2024) - Shopify

Playlists on TikTok help organize content, increase watch time, and enable viewers to easily locate older videos.

Why Short-Form Video is a Must in the New Era of Marketing | Entrepreneur

Video marketing is crucial for engaging with different generations and platforms like TikTok and YouTube are essential for businesses.

Using video in email to engage customers and close deals | MarTech

Using videos in email marketing for sales campaigns can significantly boost engagement, trust, and revenue.
moreengagement

10 Essential Video Marketing Tips for Arts & Entertainment Brands

Video marketing is crucial for businesses in the arts and entertainment industry to connect with audiences and stand out in a competitive landscape.

Top 23 real estate apps for agents in 2024

Choosing the right real estate apps is crucial for agents to thrive in 2024, with tools available to enhance productivity and streamline tasks.

How Campbell's and GSK's multi-platform campaigns achieved authentic audience responses

Quality content is crucial for marketers, especially in video marketing where factors like talent fit and messaging resonance need to be considered. Digital-forward campaigns on multiple platforms are key.

Discord Appears To Accidentally Boost Views Of Its April Fools' Video With Bot

Discord accidentally inflated view count of an April Fools' video by millions.
The video played on loop via toast notifications on the app, accumulating views without actual viewers.

How To Select the Right Video Platform for Your Business: A Helpful Guide

91% of consumers want more online video content from brands
Identify audience preferences and tailor video content to platform norms

How Businesses Can Master YouTube Shorts: Tips for Marketing Success

YouTube Shorts offer businesses a unique opportunity to reach Gen Z and millennial markets.
YouTube Shorts have specific features designed for short-form vertical videos.

12 Apps for Creating, Editing Videos

Video is a powerful tool for marketing with smartphone apps.
Apps like Adobe Premiere Rush, PowerDirector, and Filmora AI offer advanced features for video creation.

I Turned $75/Day in Ad Spend Into 1 Million Views on My Reel

Trial and error is necessary to find a winning video format for your audience
Paid social media advertising requires a process of experimentation and analysis to achieve success.

Harnessing the Power of Video for Franchise Success | Entrepreneur

Franchisors often fail to produce quality video content that resonates with their audiences
Franchisors can solve this problem by investing in high-quality video content and localizing it for their franchisees

Job Vacancy: Video Editor (f/m/d) // Perspective Software GmbH | Design / UX Jobs | Berlin Startup Jobs

Mobile Funnels are interactive, mobile-first landing pages transforming the marketing world.
The role involves managing creative content, video projects, and enhancing video marketing performance.

21 Royalty-Free Music Sites to Help You Make the Perfect Video Soundtrack

Choosing the right soundtrack is crucial in video marketing
PremiumBeat and Epidemic Sound are two recommended royalty-free music sites for video creators
from Smartasset
11 months ago

How Financial Advisors Can Use Video to Grow Their Firm

Video marketing can help financial advisors showcase their expertise and build trust with clients.
Video content can boost a financial advisor's SEO and improve mobile visibility.
#back

This Indigenous Mexican Food Pop-Up Is Back for One Night Only at a San Francisco Museum

If you've ever felt torn between a night at the museum and an evening of San Francisco's finest fare, waffle no longer.The Institute of Contemporary Art (ICA) opened in 2022 and is already a popular destination for anyone looking to enjoy modern art on a budget as the museum is free to attend.But this spring, the ICA is rolling out a fresh chef pop-up series, bringing in talent including Christina Alexis from the Pleasure Principle and Mike Raskin and Jeffrey Wright from uber-popular Edith's Pies.

Inside Rihanna's Super Bowl Halftime Show Marketing Engine

Welcome to HubSpot Marketing News!Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot's media team.Rihanna is no stranger to good marketing.In the late 2010s, she made the transition from recording artist to billionaire mogul with the growth of her Fenty-label brands.

How B2B marketers are employing video advertising

While video marketing might be most often associated with consumer-facing efforts, B2B brands and marketers are increasingly employing video campaigns to generate leads and build connections with clients.According to research from Wyzowl, 86% of marketers say video has helped them generate leads, and 81% say video has helped them increase sales.

This Indigenous Mexican Food Pop-Up Is Back for One Night Only at a San Francisco Museum

If you've ever felt torn between a night at the museum and an evening of San Francisco's finest fare, waffle no longer.The Institute of Contemporary Art (ICA) opened in 2022 and is already a popular destination for anyone looking to enjoy modern art on a budget as the museum is free to attend.But this spring, the ICA is rolling out a fresh chef pop-up series, bringing in talent including Christina Alexis from the Pleasure Principle and Mike Raskin and Jeffrey Wright from uber-popular Edith's Pies.

Inside Rihanna's Super Bowl Halftime Show Marketing Engine

Welcome to HubSpot Marketing News!Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot's media team.Rihanna is no stranger to good marketing.In the late 2010s, she made the transition from recording artist to billionaire mogul with the growth of her Fenty-label brands.

How B2B marketers are employing video advertising

While video marketing might be most often associated with consumer-facing efforts, B2B brands and marketers are increasingly employing video campaigns to generate leads and build connections with clients.According to research from Wyzowl, 86% of marketers say video has helped them generate leads, and 81% say video has helped them increase sales.
moreback

Lights, Camera, Action: The Benefits Of Video Marketing For HR Software

Video content is crucial for marketing, facilitating brand awareness and engaging storytelling to foster customer loyalty.

How to use Instagram video marketing to drive more sales

Instagram video marketing is crucial for boosting sales and reaching a wider audience, with various content options available.
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