Marketers can now create engaging video ads on LinkedIn using new video templates or custom designs. The integration of Canva with LinkedIn Ads allows for easy export of creative assets to LinkedIn, facilitating campaign creation. With video watch time up 36% year-over-year and video content driving 1.4x more engagement compared to other formats, the focus on video is evident. LinkedIn is adapting to the popularity of short-form video content, similar to trends seen on platforms like TikTok, by enhancing its video features and emphasizing full-screen video feeds within the app.
Marketers can now utilize new video templates on LinkedIn, enhancing their advertising while seamlessly integrating designs through the new LinkedIn Ads app for Canva.
LinkedIn is increasingly prioritizing video, reflecting a broader industry trend, as video content yields significantly higher engagement than traditional formats.
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