"With over 50% of time spent on Instagram on Reels and video time spent on Instagram up more than 30% since last year, Reels have revolutionized the way we consume content, offering a unique blend of entertainment, education, and inspiration. But as marketers, we need to think beyond the basics of 'making a good ad' and instead focus on crafting experiences that resonate with our audiences."
"But as marketers, we need to think beyond the basics of 'making a good ad' and instead focus on crafting experiences that resonate with our audiences. - Featuring the brand, but not more than 25% of the creative duration, increases the likelihood of ranking in the top 20% for purchase intent by 4.8x. - Including a call to action (CTA) visually and/or through audio increases the likelihood of ranking in the top 20% for purchase intent by 1.9x."
Over 50% of time spent on Instagram is on Reels, and video time on Instagram has increased by more than 30% year-over-year. Reels combine entertainment, education, and inspiration to reshape content consumption. Marketing must move beyond traditional ad creation and prioritize crafting short-form experiences that resonate with audiences. Featuring the brand for no more than 25% of creative duration increases the likelihood of ranking in the top 20% for purchase intent by 4.8x. Including a visual and/or audio call to action (CTA) increases that likelihood by 1.9x. Concise brand presence and clear CTAs drive stronger purchase intent on Reels.
Read at Social Media Today
Unable to calculate read time
Collection
[
|
...
]