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Marketing tech
fromThe Drum
3 days ago

Synching mobile ads to TV creative improves purchase intent, finds Unilever

Mobile ads targeted at viewers of corresponding TV ads increased purchase intent and product interest and added experiential value when paired with TV advertising.
fromThe Drum
1 month ago

Native ads drive greater purchase intent than display, says Oath

The Verizon Media-owned company commissioned Sparkler to conduct various studies across the UK, France and Germany in which they asked over 6,000 participants to determine the value of native ad formats via behavioural tests for a set number of brands. In the UK, 31% of people said the native ads they were shown across mobile and desktop devices drove purchase intent, for banner ads the figure was 27%.
Marketing tech
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