MarketingfromThedrum3 months agoNew Study Finds That Advertising Cultivates Brand Trust Leading to Purchase IntentA one-point increase in brand trust substantially raises consumer purchase intent, driven by reliability, respect, ethical practices, authenticity, and relatability.
Marketing techfromMarTech10 months agoWhat your dashboards reveal about channel performance - and what they miss | MarTechJessica grapples with measuring performance accurately amid consumer behavior complexities and varying channel impact.