Social media dominates paid ad usage among marketers, while retail media adoption is on the rise, signaling evolving strategies.
The Drum
Privacy changes like Apple's ATT are forcing advertisers to reassess data practices.
Different advertising channels are impacted differently by privacy policies.
The state of performance marketing and advertising
Performance marketing is vital despite challenges.
New YouGov Study Shows Only 25% of Advertisers are Ready for Cookie Deprecation
Advertisers are not fully ready for the cookieless future and are considering shifting advertising spend to different channels as the cookie phaseout approaches.