A tale of four KodaksBrands that have faded can still experience a revival, often leveraging nostalgia despite the questionable relevance of their current product lines.
Taco Bell brought back discontinued items from the last 60 years. We ranked them from worst to best.Taco Bell is launching a limited-time menu featuring five nostalgic items from its past to tap into customer memories and preferences.
13 of the best hard seltzers, ranked by alcohol contentSpiked seltzers are increasingly popular with varying ABV, catering to consumers' desires for refreshing yet stronger alcoholic beverages.
Taco Bell brought back discontinued items from the last 60 years. We ranked them from worst to best.Taco Bell is launching a limited-time menu featuring five nostalgic items from its past to tap into customer memories and preferences.
13 of the best hard seltzers, ranked by alcohol contentSpiked seltzers are increasingly popular with varying ABV, catering to consumers' desires for refreshing yet stronger alcoholic beverages.
How Build-A-Bear's stock reached a record highBuild-A-Bear is thriving by targeting both nostalgic adults and traditional child customers, offering customizable experiences that appeal to various age groups.
80 Nostalgic Posts To Transport You Back To The Awesome '90sNostalgia is a powerful tool in marketing, evoking emotions, joy, and comfort which enhance consumer engagement and brand loyalty.
Chili's challenges Joey Chestnut to a live-streamed eating contestChili's is leveraging nostalgia marketing by promoting its new 3 For Lunch Combos through a live challenge with competitive eater Joey Chestnut.
80 Nostalgic Posts To Transport You Back To The Awesome '90sNostalgia is a powerful tool in marketing, evoking emotions, joy, and comfort which enhance consumer engagement and brand loyalty.
Chili's challenges Joey Chestnut to a live-streamed eating contestChili's is leveraging nostalgia marketing by promoting its new 3 For Lunch Combos through a live challenge with competitive eater Joey Chestnut.
Council Post: Influencer Marketing Trends Predictions Through The End Of 2024Nostalgia marketing creates engaging brand experiences that enhance loyalty by connecting products with sentimental feelings from the past.
Marketing Briefing: Why nostalgia marketing can be a crutchNostalgia can attract consumers but can also hinder growth if not balanced with innovation.Marketers should adopt a 'newstalgia' strategy to blend past references with modern advancements.
Everyone hates the new Capri Sun bottles-and that's actually good for the brandFalse rumors can become marketing opportunities for brands when they spark nostalgia and consumer engagement.
Why Gatorade's nod to the past shows 'it hasn't changed' - and that's a good thingNostalgia in marketing must be authentic to resonate with consumers and updates to iconic campaigns can successfully bridge generations.
Nathan's Famous rebrand shows a quirky mascot can still beef up a brandBrand mascots remain relevant in modern marketing strategies, emphasizing the importance of refreshing iconic characters for a modern audience.
How some of your favourite brands are brought back from the dead | CBC RadioNostalgia for once-popular brands can drive their resurrection.Bringing back beloved brands can be profitable despite past challenges.