#nostalgia-marketing

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#consumer-behavior
Forbes
2 days ago
Marketing

Council Post: Influencer Marketing Trends Predictions Through The End Of 2024

Nostalgia marketing creates engaging brand experiences that enhance loyalty by connecting products with sentimental feelings from the past. [ more ]
Bored Panda
1 month ago
Marketing

80 Nostalgic Posts To Transport You Back To The Awesome '90s

Nostalgia is a powerful tool in marketing, evoking emotions, joy, and comfort which enhance consumer engagement and brand loyalty. [ more ]
Forbes
2 days ago
Marketing

Council Post: Influencer Marketing Trends Predictions Through The End Of 2024

Nostalgia marketing creates engaging brand experiences that enhance loyalty by connecting products with sentimental feelings from the past. [ more ]
Bored Panda
1 month ago
Marketing

80 Nostalgic Posts To Transport You Back To The Awesome '90s

Nostalgia is a powerful tool in marketing, evoking emotions, joy, and comfort which enhance consumer engagement and brand loyalty. [ more ]
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Digiday
3 days ago
Marketing

Marketing Briefing: Why nostalgia marketing can be a crutch

Nostalgia can attract consumers but can also hinder growth if not balanced with innovation.
Marketers should adopt a 'newstalgia' strategy to blend past references with modern advancements. [ more ]
Fast Company
1 week ago
UX design

Everyone hates the new Capri Sun bottles-and that's actually good for the brand

False rumors can become marketing opportunities for brands when they spark nostalgia and consumer engagement. [ more ]
Business Insider
4 weeks ago
Cocktails

13 of the best hard seltzers, ranked by alcohol content

Spiked seltzers are increasingly popular with varying ABV, catering to consumers' desires for refreshing yet stronger alcoholic beverages. [ more ]
Creative Bloq
1 month ago
Marketing

Why Gatorade's nod to the past shows 'it hasn't changed' - and that's a good thing

Nostalgia in marketing must be authentic to resonate with consumers and updates to iconic campaigns can successfully bridge generations. [ more ]
Creative Bloq
1 month ago
Graphic design

Nathan's Famous rebrand shows a quirky mascot can still beef up a brand

Brand mascots remain relevant in modern marketing strategies, emphasizing the importance of refreshing iconic characters for a modern audience. [ more ]
www.cbc.ca
5 months ago
Marketing

How some of your favourite brands are brought back from the dead | CBC Radio

Nostalgia for once-popular brands can drive their resurrection.
Bringing back beloved brands can be profitable despite past challenges. [ more ]
The Drum
6 months ago
Marketing

'True human influence' and nostalgia: How creators supercharge travel marketing

Content creators are influential in travel marketing by leveraging nostalgia and human influence.
User-generated content builds relatability and authenticity, bridging the gap between brands and consumers. [ more ]
Hubspot
9 months ago
Marketing

Walmart Wins Black Friday Marketing with Mean Girls Campaign

Walmart is capitalizing on the enduring popularity of Mean Girls with a Mean Girls-themed Black Friday campaign.
Reference to Mean Girls is a clever strategy to appeal to millennials through nostalgia marketing. [ more ]
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