How Build-A-Bear's stock reached a record highBuild-A-Bear is thriving by targeting both nostalgic adults and traditional child customers, offering customizable experiences that appeal to various age groups.
Chili's challenges Joey Chestnut to a live-streamed eating contestChili's is leveraging nostalgia marketing by promoting its new 3 For Lunch Combos through a live challenge with competitive eater Joey Chestnut.
Marketing Briefing: Why nostalgia marketing can be a crutchNostalgia can attract consumers but can also hinder growth if not balanced with innovation.Marketers should adopt a 'newstalgia' strategy to blend past references with modern advancements.
13 of the best hard seltzers, ranked by alcohol contentSpiked seltzers are increasingly popular with varying ABV, catering to consumers' desires for refreshing yet stronger alcoholic beverages.
Nathan's Famous rebrand shows a quirky mascot can still beef up a brandBrand mascots remain relevant in modern marketing strategies, emphasizing the importance of refreshing iconic characters for a modern audience.