#nostalgia-marketing

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Food & drink
fromBusiness Insider
5 days ago

Cracker Barrel tried to look forward while everyone else looked back - and it bombed

Nostalgia-driven retro branding and menu revivals are boosting restaurant appeal as consumers seek familiarity and comfort amid economic and political uncertainty.
Gadgets
fromThe Verge
1 week ago

Here is Lego's $1,000 Death Star, the most expensive Lego set ever

Lego targets nostalgic adults with oversized, expensive sets like a detailed Death Star, driving record revenue and profits.
Food & drink
fromTasting Table
1 week ago

12 Discontinued Fast Food Items That Actually Made A Comeback - Tasting Table

Many discontinued fast food items from the 1970s–1990s return as nostalgia-driven, often limited-time comebacks, with only a few becoming permanent menu items.
fromForbes
1 week ago

The Power And Perils Of Nostalgia Marketing

Nostalgia has become an inescapable feature of the 2020s. Whether it's the resurgence of Y2K fashion, old digital cameras or reruns of Friends, The Office or Gilmore Girls. Gen-Z are looking to teleport back to a more comfortable, less stressful past. And brands are looking to capitalize on the demand for retro fashion, products and experiences. But what makes nostalgia so powerful? What are the benefits and watchouts of nostalgia marketing?
Marketing
Apple
fromVogue Business
2 weeks ago

Should brands lean into millennial cringe?

Revival of late-2000s millennial sincerity is resurging in fashion and culture, offering potent marketing opportunities as consumers grow weary of cynicism.
Food & drink
fromFood & Beverage Magazine
2 weeks ago

Spiceology and Hulu Fire Up Flavor for 'King of the Hill' Revival with Limited-Edition Beer-Infused BBQ Rub - Food & Beverage Magazine

Spiceology's King of the Hill beer-infused BBQ rub leverages nostalgia and authentic brand alignment to drive awareness, sales, and consumer engagement through an entertainment partnership.
Fashion & style
fromBusiness Insider
3 weeks ago

The Gap Katseye ad was a hit because Gap stuck to what works

Gap's tried-and-true ensemble dance ad formula, updated with trendy elements like Katseye and "Milkshake," drives strong social engagement and sales momentum.
fromCreative Bloq
3 weeks ago

Pizza Hut's new logo is baked to perfection

Restaurant chain Pizza Hut has announced a new logo design for its branches in the UK, Canada and some other markets. The new look moves away from the round background (below) - presumably meant to evoke a pizza - and has echoes of an older design originally introduced in the 1970s, which is still used in the US today. The refreshed brand retains the iconic 'hut' element of the design, and, like some previous versions, uses an italicised fonts.
Marketing
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