Meta is advancing its video ad strategy by enhancing video offerings for Threads and Facebook, unveiling new products at their NewFronts presentation. Highlights include testing Trending Reels ads that integrate into popular Reels, a revival of Facebook Live as Partnership ads, and the introduction of video ads on Threads. Despite Zuckerberg’s cautious outlook on Threads generating substantial revenue in 2025, the push for Reels continues as they boast daily resharing growth. Meta is also improving tools for brands to leverage user-generated content and real-time trends for advertising.
"Meta's latest initiative at NewFronts includes testing Trending Reels ads, allowing advertisers to place their ads into the most popular creator Reels on Facebook and Instagram."
"Meta is also reviving Facebook Live as 'Facebook Live Partnership ads', which allows brands to enhance live creator content to drive sales for them."
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