Podcast
fromRAIN News
4 days agoWhy not? New research identifies "podcast holdouts" - the 25% unlisteners
25% of American adults have never listened to a podcast, primarily older, female, and white demographics.
The motivation is using this social media data to better understand society, says Jürgen Pfeffer, one of the study's coauthors and chair of computational science at the Technical University of Munich.