1/3rd Don't Use Google Search All That MuchOne-third of active web users conduct minimal Google searches, showing broader search engine habits.
The Sociology of Online Gambling: Who Plays at Online Casinos in the UK?Online gambling in the UK is driven by a diverse mix of players influenced by demographics, social factors, and technology.
How YouTube Sees PodcastingYouTube has become the primary platform for podcast distribution, surpassing traditional audio-focused platforms.
TikTok and Netflix Reigned Supreme in 2024, With Latin America One of Their Highest Growth Regions, Omdia Research Estimates (EXCLUSIVE)TikTok generated $8 billion in U.S. ad revenue by 2024, surpassing YouTube substantially.
How YouTube Sees PodcastingYouTube has become the primary platform for podcast distribution, surpassing traditional audio-focused platforms.
TikTok and Netflix Reigned Supreme in 2024, With Latin America One of Their Highest Growth Regions, Omdia Research Estimates (EXCLUSIVE)TikTok generated $8 billion in U.S. ad revenue by 2024, surpassing YouTube substantially.
Over 20% of US adults get news from social media influencersA growing number of adults get news from social media influencers, indicating a shift in news consumption.Forecasts suggest a rise in news app usage and significant growth in influencer marketing spending.
The Attention Economy: To Reach Consumers, Keep Things Short And SweetThe rise of the internet and social media has diminished long-form content consumption, leading to an attention economy focused on short-form engagement.
Facebook's AI-Generated Spam Problem Is Worse Than You RealizeFacebook is increasingly susceptible to low-quality AI-generated content, eroding its relevance and engagement among users.
Ads Will Be the Downfall of PinterestPinterest is losing its appeal due to an influx of advertisements that disrupt the user experience.
Future-proof your social media: Eight proven growth tactics for 2025 - London Business News | Londonlovesbusiness.comBrands must innovate and adapt their social media strategies to stay relevant and successful by 2025.
As social media's social side falters, 2025 is the year of community-driven brandsBrands must foster their own communities due to declining trust in social media's ability to create real connections.
Over 20% of US adults get news from social media influencersA growing number of adults get news from social media influencers, indicating a shift in news consumption.Forecasts suggest a rise in news app usage and significant growth in influencer marketing spending.
The Attention Economy: To Reach Consumers, Keep Things Short And SweetThe rise of the internet and social media has diminished long-form content consumption, leading to an attention economy focused on short-form engagement.
Facebook's AI-Generated Spam Problem Is Worse Than You RealizeFacebook is increasingly susceptible to low-quality AI-generated content, eroding its relevance and engagement among users.
Ads Will Be the Downfall of PinterestPinterest is losing its appeal due to an influx of advertisements that disrupt the user experience.
Future-proof your social media: Eight proven growth tactics for 2025 - London Business News | Londonlovesbusiness.comBrands must innovate and adapt their social media strategies to stay relevant and successful by 2025.
As social media's social side falters, 2025 is the year of community-driven brandsBrands must foster their own communities due to declining trust in social media's ability to create real connections.
Report: Black Consumers Have $2 Trillion In Buying PowerBlack consumers wield significant buying power and influence digital trends, making DEI efforts essential for brands.
From ordinary to amazing: Top predictions for family marketing in 2022The fragmented landscape necessitates innovative brand strategies to connect with tech-savvy kids and families.Understanding the preferences of 'generation now' is vital for brands targeting young consumers.
Council Post: 16 Big Trends In Marketing That May Soon Be On Their Way OutFleeting digital trends risk becoming obsolete quickly, underscoring the need for authentic, adaptable brand identities.
Council Post: Franchise Marketing In 2025: Digital Trends That Will Transform Your StrategyAI technology is crucial for franchise success in customer engagement and marketing personalization.Franchises must adopt AI tools to meet consumer expectations for tailored experiences.
The small B2B marketing team's guide to ABM | MarTechABM benefits small B2B marketing teams by simplifying targeting, enhancing personalization, and maximizing resource efficiency.
From ordinary to amazing: Top predictions for family marketing in 2022The fragmented landscape necessitates innovative brand strategies to connect with tech-savvy kids and families.Understanding the preferences of 'generation now' is vital for brands targeting young consumers.
Council Post: 16 Big Trends In Marketing That May Soon Be On Their Way OutFleeting digital trends risk becoming obsolete quickly, underscoring the need for authentic, adaptable brand identities.
Council Post: Franchise Marketing In 2025: Digital Trends That Will Transform Your StrategyAI technology is crucial for franchise success in customer engagement and marketing personalization.Franchises must adopt AI tools to meet consumer expectations for tailored experiences.
The small B2B marketing team's guide to ABM | MarTechABM benefits small B2B marketing teams by simplifying targeting, enhancing personalization, and maximizing resource efficiency.
Fake podcast clips are misleading millions of people on social mediaFake podcasts mimic real content but can mislead audiences and serve as marketing strategies.The rise of podcasting has led to the emergence of deceptive content on short-form platforms.Some fake podcasts generate significant revenue for their creators.
What Are You Hungry For? Colonialism meets TikTok on the Stage of VolksbuhneThe Hunger skillfully merges themes of colonialism and self commodification amidst digital culture, captivating audiences with its unique narrative style.
Magazine covers that tell the story of 2024Despite declining sales, print magazine covers remain culturally relevant, capturing zeitgeist and offering unique commentary on politics and society.
How Sports Is Taking over New Hollywood on Connected TV | HackerNoonSports significantly influence digital culture and consumer behavior, intersecting with various industries, including fashion and technology.
What Are the Best Alternatives to Google? How Brands Can Succeed Off Google SearchMany consumers over-rely on Google for search despite its limitations in effectiveness.The prevalence of ads on Google drives users to seek alternative search engines.
Council Post: Solving The Digital Paradox: How To Cut Through A Crowded Content LandscapeConsumers face choice fatigue due to information overload, requiring marketers to focus on mental and physical availability for successful brand growth.
How Sports Is Taking over New Hollywood on Connected TV | HackerNoonSports significantly influence digital culture and consumer behavior, intersecting with various industries, including fashion and technology.
What Are the Best Alternatives to Google? How Brands Can Succeed Off Google SearchMany consumers over-rely on Google for search despite its limitations in effectiveness.The prevalence of ads on Google drives users to seek alternative search engines.
Council Post: Solving The Digital Paradox: How To Cut Through A Crowded Content LandscapeConsumers face choice fatigue due to information overload, requiring marketers to focus on mental and physical availability for successful brand growth.
Top 20 Communication Trends Shaping the Future of WorkThe evolution of team communication is crucial for effective collaboration in modern workplaces.Regular, meaningful conversations between managers and team members significantly enhance engagement and performance.
Remote work increasing online shoppingRemote and hybrid workers are driving the increase in online shopping.A significant number of online sales are made during work hours due to remote work flexibility.The shift to remote work blurs boundaries between work and personal time, impacting online shopping behaviors.
Top 20 Communication Trends Shaping the Future of WorkThe evolution of team communication is crucial for effective collaboration in modern workplaces.Regular, meaningful conversations between managers and team members significantly enhance engagement and performance.
Remote work increasing online shoppingRemote and hybrid workers are driving the increase in online shopping.A significant number of online sales are made during work hours due to remote work flexibility.The shift to remote work blurs boundaries between work and personal time, impacting online shopping behaviors.
RAIN Notes: November 20Acast's product management strategy draws parallels to investment philosophies to enhance podcast connection with advertisers.
Don't downplay Gen Z in advertising, we've only ever known digital disruptionGen Z is reshaping the advertising landscape with authenticity, innovation, and a rejection of perfectionism.
Snapchat Shares Insight Into TV and Mobile Video Consumption TrendsSmall screen video consumption is rising, with 67% of consumers engaging daily compared to 50% for big screens.
Don't downplay Gen Z in advertising, we've only ever known digital disruptionGen Z is reshaping the advertising landscape with authenticity, innovation, and a rejection of perfectionism.
Snapchat Shares Insight Into TV and Mobile Video Consumption TrendsSmall screen video consumption is rising, with 67% of consumers engaging daily compared to 50% for big screens.
The mistakes are romantic': Gen Z's revival of point-and-shoot camerasPoint-and-shoot cameras are experiencing a resurgence in popularity, particularly among younger generations, despite advancements in smartphone technology.
Marketers Take Note: Attention on Social Is ShiftingSocial media platforms are shifting algorithms, impacting marketing strategies and revealing new opportunities.
Skeptical CMOs are wrong - social media marketing is a powerful toolSocial media is a crucial part of modern marketing mix, not a distraction from traditional marketing.Social media serves as an insights engine, guiding creative projects and helping understand diverse consumer cohorts.
Marketers Take Note: Attention on Social Is ShiftingSocial media platforms are shifting algorithms, impacting marketing strategies and revealing new opportunities.
Skeptical CMOs are wrong - social media marketing is a powerful toolSocial media is a crucial part of modern marketing mix, not a distraction from traditional marketing.Social media serves as an insights engine, guiding creative projects and helping understand diverse consumer cohorts.
Hyperscalers to take up 60% of DC capacity by 2029: ResearchHyperscalers are projected to dominate over 60% of datacenter space by 2029, driven by cloud and consumer services demand.
Generative AI hits 100 million user milestone in USGenerative AI usage in the US set to grow exponentially to 100.1 million monthly users in 2024.
Dark Mode Email: Your Ultimate How-to Guide - LitmusDark Mode in email is a popular design trend for its benefits in reducing eye strain, battery usage, and improving content legibility.
50 Email Newsletter Statistics You Need To Know (2024)Email newsletters remain popular, but distinguishing facts from opinions is crucial for effective marketing.
Dark Mode Email: Your Ultimate How-to Guide - LitmusDark Mode in email is a popular design trend for its benefits in reducing eye strain, battery usage, and improving content legibility.
50 Email Newsletter Statistics You Need To Know (2024)Email newsletters remain popular, but distinguishing facts from opinions is crucial for effective marketing.
PR professionals abandon X for LinkedInLinkedIn is the most valued platform among PR professionals, with TikTok's importance increasing despite challenges.
Wait, Taylor Swift's Music Is Back on TikTok?Taylor Swift's music has returned to TikTok after UMG license expiration.Swift owns the master rights to Republic songs, enabling her music's return.
PR professionals abandon X for LinkedInLinkedIn is the most valued platform among PR professionals, with TikTok's importance increasing despite challenges.
Wait, Taylor Swift's Music Is Back on TikTok?Taylor Swift's music has returned to TikTok after UMG license expiration.Swift owns the master rights to Republic songs, enabling her music's return.
AI Models are Raking in Cash as Deepfake Content Creators | Man of ManyAI-generated models are becoming prevalent in content creation, earning significant revenue through advertising deals.AI models have the potential to blur the line between reality and simulation, captivating audiences with curated personas.
Streaming audio sets new annual record: Infinite Dial 2024 (Edison Research) - RAIN NewsMonthly online audio listening in the US has reached 76% among age-13+ AmericansNearly all monthly online audio listeners also listen weekly, showing high consistency and stickiness
Digital & Tech Hot List: Apps, Games and Platforms of 2024Explore the new sports events, platforms, and fan insights at Brand Play: Sports Marketing Summit on May 9 in NYC or virtually.Access Adweek's 2024 Digital & Tech Hot List for insights on upcoming trends.