#digital-trends
#digital-trends

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The rise of the internet and social media has diminished long-form content consumption, leading to an attention economy focused on short-form engagement.

Facebook's AI-Generated Spam Problem Is Worse Than You Realize

Facebook is increasingly susceptible to low-quality AI-generated content, eroding its relevance and engagement among users.

Ads Will Be the Downfall of Pinterest

Pinterest is losing its appeal due to an influx of advertisements that disrupt the user experience.

Future-proof your social media: Eight proven growth tactics for 2025 - London Business News | Londonlovesbusiness.com

Brands must innovate and adapt their social media strategies to stay relevant and successful by 2025.

As social media's social side falters, 2025 is the year of community-driven brands

Brands must foster their own communities due to declining trust in social media's ability to create real connections.

Over 20% of US adults get news from social media influencers

A growing number of adults get news from social media influencers, indicating a shift in news consumption.

Forecasts suggest a rise in news app usage and significant growth in influencer marketing spending.

The Attention Economy: To Reach Consumers, Keep Things Short And Sweet

The rise of the internet and social media has diminished long-form content consumption, leading to an attention economy focused on short-form engagement.

Facebook's AI-Generated Spam Problem Is Worse Than You Realize

Facebook is increasingly susceptible to low-quality AI-generated content, eroding its relevance and engagement among users.

Ads Will Be the Downfall of Pinterest

Pinterest is losing its appeal due to an influx of advertisements that disrupt the user experience.

Future-proof your social media: Eight proven growth tactics for 2025 - London Business News | Londonlovesbusiness.com

Brands must innovate and adapt their social media strategies to stay relevant and successful by 2025.

As social media's social side falters, 2025 is the year of community-driven brands

Brands must foster their own communities due to declining trust in social media's ability to create real connections.

moresocial-media

Report: Black Consumers Have $2 Trillion In Buying Power

Black consumers wield significant buying power and influence digital trends, making DEI efforts essential for brands.

#marketing-strategies

From ordinary to amazing: Top predictions for family marketing in 2022

The fragmented landscape necessitates innovative brand strategies to connect with tech-savvy kids and families.

Understanding the preferences of 'generation now' is vital for brands targeting young consumers.

Council Post: 16 Big Trends In Marketing That May Soon Be On Their Way Out

Fleeting digital trends risk becoming obsolete quickly, underscoring the need for authentic, adaptable brand identities.

Council Post: Franchise Marketing In 2025: Digital Trends That Will Transform Your Strategy

AI technology is crucial for franchise success in customer engagement and marketing personalization.

Franchises must adopt AI tools to meet consumer expectations for tailored experiences.

The small B2B marketing team's guide to ABM | MarTech

ABM benefits small B2B marketing teams by simplifying targeting, enhancing personalization, and maximizing resource efficiency.

From ordinary to amazing: Top predictions for family marketing in 2022

The fragmented landscape necessitates innovative brand strategies to connect with tech-savvy kids and families.

Understanding the preferences of 'generation now' is vital for brands targeting young consumers.

Council Post: 16 Big Trends In Marketing That May Soon Be On Their Way Out

Fleeting digital trends risk becoming obsolete quickly, underscoring the need for authentic, adaptable brand identities.

Council Post: Franchise Marketing In 2025: Digital Trends That Will Transform Your Strategy

AI technology is crucial for franchise success in customer engagement and marketing personalization.

Franchises must adopt AI tools to meet consumer expectations for tailored experiences.

The small B2B marketing team's guide to ABM | MarTech

ABM benefits small B2B marketing teams by simplifying targeting, enhancing personalization, and maximizing resource efficiency.

moremarketing-strategies

#advertising

TikTok and Netflix Reigned Supreme in 2024, With Latin America One of Their Highest Growth Regions, Omdia Research Estimates (EXCLUSIVE)

TikTok generated $8 billion in U.S. ad revenue by 2024, surpassing YouTube substantially.

Don't downplay Gen Z in advertising, we've only ever known digital disruption

Gen Z is reshaping the advertising landscape with authenticity, innovation, and a rejection of perfectionism.

Snapchat Shares Insight Into TV and Mobile Video Consumption Trends

Small screen video consumption is rising, with 67% of consumers engaging daily compared to 50% for big screens.

What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search

Many consumers over-rely on Google for search despite its limitations in effectiveness.

The prevalence of ads on Google drives users to seek alternative search engines.

TikTok and Netflix Reigned Supreme in 2024, With Latin America One of Their Highest Growth Regions, Omdia Research Estimates (EXCLUSIVE)

TikTok generated $8 billion in U.S. ad revenue by 2024, surpassing YouTube substantially.

Don't downplay Gen Z in advertising, we've only ever known digital disruption

Gen Z is reshaping the advertising landscape with authenticity, innovation, and a rejection of perfectionism.

Snapchat Shares Insight Into TV and Mobile Video Consumption Trends

Small screen video consumption is rising, with 67% of consumers engaging daily compared to 50% for big screens.

What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search

Many consumers over-rely on Google for search despite its limitations in effectiveness.

The prevalence of ads on Google drives users to seek alternative search engines.

moreadvertising

#marketing

Fake podcast clips are misleading millions of people on social media

Fake podcasts mimic real content but can mislead audiences and serve as marketing strategies.

The rise of podcasting has led to the emergence of deceptive content on short-form platforms.

Some fake podcasts generate significant revenue for their creators.

Council Post: Solving The Digital Paradox: How To Cut Through A Crowded Content Landscape

Consumers face choice fatigue due to information overload, requiring marketers to focus on mental and physical availability for successful brand growth.

Fake podcast clips are misleading millions of people on social media

Fake podcasts mimic real content but can mislead audiences and serve as marketing strategies.

The rise of podcasting has led to the emergence of deceptive content on short-form platforms.

Some fake podcasts generate significant revenue for their creators.

Council Post: Solving The Digital Paradox: How To Cut Through A Crowded Content Landscape

Consumers face choice fatigue due to information overload, requiring marketers to focus on mental and physical availability for successful brand growth.

moremarketing

What Are You Hungry For? Colonialism meets TikTok on the Stage of Volksbuhne

The Hunger skillfully merges themes of colonialism and self commodification amidst digital culture, captivating audiences with its unique narrative style.

Magazine covers that tell the story of 2024

Despite declining sales, print magazine covers remain culturally relevant, capturing zeitgeist and offering unique commentary on politics and society.

How Sports Is Taking over New Hollywood on Connected TV | HackerNoon

Sports significantly influence digital culture and consumer behavior, intersecting with various industries, including fashion and technology.

#remote-work

Top 20 Communication Trends Shaping the Future of Work

The evolution of team communication is crucial for effective collaboration in modern workplaces.

Regular, meaningful conversations between managers and team members significantly enhance engagement and performance.

Remote work increasing online shopping

Remote and hybrid workers are driving the increase in online shopping.

A significant number of online sales are made during work hours due to remote work flexibility.

The shift to remote work blurs boundaries between work and personal time, impacting online shopping behaviors.

Top 20 Communication Trends Shaping the Future of Work

The evolution of team communication is crucial for effective collaboration in modern workplaces.

Regular, meaningful conversations between managers and team members significantly enhance engagement and performance.

Remote work increasing online shopping

Remote and hybrid workers are driving the increase in online shopping.

A significant number of online sales are made during work hours due to remote work flexibility.

The shift to remote work blurs boundaries between work and personal time, impacting online shopping behaviors.

moreremote-work

RAIN Notes: November 20

Acast's product management strategy draws parallels to investment philosophies to enhance podcast connection with advertisers.

The mistakes are romantic': Gen Z's revival of point-and-shoot cameras

Point-and-shoot cameras are experiencing a resurgence in popularity, particularly among younger generations, despite advancements in smartphone technology.

#social-media-marketing

Marketers Take Note: Attention on Social Is Shifting

Social media platforms are shifting algorithms, impacting marketing strategies and revealing new opportunities.

Skeptical CMOs are wrong - social media marketing is a powerful tool

Social media is a crucial part of modern marketing mix, not a distraction from traditional marketing.

Social media serves as an insights engine, guiding creative projects and helping understand diverse consumer cohorts.

Marketers Take Note: Attention on Social Is Shifting

Social media platforms are shifting algorithms, impacting marketing strategies and revealing new opportunities.

Skeptical CMOs are wrong - social media marketing is a powerful tool

Social media is a crucial part of modern marketing mix, not a distraction from traditional marketing.

Social media serves as an insights engine, guiding creative projects and helping understand diverse consumer cohorts.

moresocial-media-marketing

Hyperscalers to take up 60% of DC capacity by 2029: Research

Hyperscalers are projected to dominate over 60% of datacenter space by 2029, driven by cloud and consumer services demand.

Generative AI hits 100 million user milestone in US

Generative AI usage in the US set to grow exponentially to 100.1 million monthly users in 2024.

#email-marketing

Dark Mode Email: Your Ultimate How-to Guide - Litmus

Dark Mode in email is a popular design trend for its benefits in reducing eye strain, battery usage, and improving content legibility.

50 Email Newsletter Statistics You Need To Know (2024)

Email newsletters remain popular, but distinguishing facts from opinions is crucial for effective marketing.

Dark Mode Email: Your Ultimate How-to Guide - Litmus

Dark Mode in email is a popular design trend for its benefits in reducing eye strain, battery usage, and improving content legibility.

50 Email Newsletter Statistics You Need To Know (2024)

Email newsletters remain popular, but distinguishing facts from opinions is crucial for effective marketing.

moreemail-marketing

#tiktok

PR professionals abandon X for LinkedIn

LinkedIn is the most valued platform among PR professionals, with TikTok's importance increasing despite challenges.

Wait, Taylor Swift's Music Is Back on TikTok?

Taylor Swift's music has returned to TikTok after UMG license expiration.

Swift owns the master rights to Republic songs, enabling her music's return.

PR professionals abandon X for LinkedIn

LinkedIn is the most valued platform among PR professionals, with TikTok's importance increasing despite challenges.

Wait, Taylor Swift's Music Is Back on TikTok?

Taylor Swift's music has returned to TikTok after UMG license expiration.

Swift owns the master rights to Republic songs, enabling her music's return.

moretiktok

#content-creation

AI Models are Raking in Cash as Deepfake Content Creators | Man of Many

AI-generated models are becoming prevalent in content creation, earning significant revenue through advertising deals.

AI models have the potential to blur the line between reality and simulation, captivating audiences with curated personas.

The Super Long-Form Podcasters Selling Sponsorships for $750,000

Long-form content is making a comeback alongside short, snackable content.

Podcast 'Acquired' creators started in 2015 with long-form content, expanding episodes to three to four hours without outside guests.

AI Models are Raking in Cash as Deepfake Content Creators | Man of Many

AI-generated models are becoming prevalent in content creation, earning significant revenue through advertising deals.

AI models have the potential to blur the line between reality and simulation, captivating audiences with curated personas.

The Super Long-Form Podcasters Selling Sponsorships for $750,000

Long-form content is making a comeback alongside short, snackable content.

Podcast 'Acquired' creators started in 2015 with long-form content, expanding episodes to three to four hours without outside guests.

morecontent-creation

Streaming audio sets new annual record: Infinite Dial 2024 (Edison Research) - RAIN News

Monthly online audio listening in the US has reached 76% among age-13+ Americans

Nearly all monthly online audio listeners also listen weekly, showing high consistency and stickiness

Digital & Tech Hot List: Apps, Games and Platforms of 2024

Explore the new sports events, platforms, and fan insights at Brand Play: Sports Marketing Summit on May 9 in NYC or virtually.

Access Adweek's 2024 Digital & Tech Hot List for insights on upcoming trends.

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#digital-trends#digital-trends

Over 20% of US adults get news from social media influencers

The Attention Economy: To Reach Consumers, Keep Things Short And Sweet

Facebook's AI-Generated Spam Problem Is Worse Than You Realize

Ads Will Be the Downfall of Pinterest

Future-proof your social media: Eight proven growth tactics for 2025 - London Business News | Londonlovesbusiness.com

As social media's social side falters, 2025 is the year of community-driven brands

Over 20% of US adults get news from social media influencers

The Attention Economy: To Reach Consumers, Keep Things Short And Sweet

Facebook's AI-Generated Spam Problem Is Worse Than You Realize

Ads Will Be the Downfall of Pinterest

Future-proof your social media: Eight proven growth tactics for 2025 - London Business News | Londonlovesbusiness.com

As social media's social side falters, 2025 is the year of community-driven brands

Report: Black Consumers Have $2 Trillion In Buying Power

From ordinary to amazing: Top predictions for family marketing in 2022

Council Post: 16 Big Trends In Marketing That May Soon Be On Their Way Out

Council Post: Franchise Marketing In 2025: Digital Trends That Will Transform Your Strategy

The small B2B marketing team's guide to ABM | MarTech

From ordinary to amazing: Top predictions for family marketing in 2022

Council Post: 16 Big Trends In Marketing That May Soon Be On Their Way Out

Council Post: Franchise Marketing In 2025: Digital Trends That Will Transform Your Strategy

The small B2B marketing team's guide to ABM | MarTech

TikTok and Netflix Reigned Supreme in 2024, With Latin America One of Their Highest Growth Regions, Omdia Research Estimates (EXCLUSIVE)

Don't downplay Gen Z in advertising, we've only ever known digital disruption

Snapchat Shares Insight Into TV and Mobile Video Consumption Trends

What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search

TikTok and Netflix Reigned Supreme in 2024, With Latin America One of Their Highest Growth Regions, Omdia Research Estimates (EXCLUSIVE)

Don't downplay Gen Z in advertising, we've only ever known digital disruption

Snapchat Shares Insight Into TV and Mobile Video Consumption Trends

What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search

Fake podcast clips are misleading millions of people on social media

Council Post: Solving The Digital Paradox: How To Cut Through A Crowded Content Landscape

Fake podcast clips are misleading millions of people on social media

Council Post: Solving The Digital Paradox: How To Cut Through A Crowded Content Landscape

What Are You Hungry For? Colonialism meets TikTok on the Stage of Volksbuhne

Magazine covers that tell the story of 2024

How Sports Is Taking over New Hollywood on Connected TV | HackerNoon

Top 20 Communication Trends Shaping the Future of Work

Remote work increasing online shopping

Top 20 Communication Trends Shaping the Future of Work

Remote work increasing online shopping

RAIN Notes: November 20

The mistakes are romantic': Gen Z's revival of point-and-shoot cameras

Marketers Take Note: Attention on Social Is Shifting

Skeptical CMOs are wrong - social media marketing is a powerful tool

Marketers Take Note: Attention on Social Is Shifting

Skeptical CMOs are wrong - social media marketing is a powerful tool

Hyperscalers to take up 60% of DC capacity by 2029: Research

Generative AI hits 100 million user milestone in US

Dark Mode Email: Your Ultimate How-to Guide - Litmus

50 Email Newsletter Statistics You Need To Know (2024)

Dark Mode Email: Your Ultimate How-to Guide - Litmus

50 Email Newsletter Statistics You Need To Know (2024)

PR professionals abandon X for LinkedIn

Wait, Taylor Swift's Music Is Back on TikTok?

PR professionals abandon X for LinkedIn

Wait, Taylor Swift's Music Is Back on TikTok?

AI Models are Raking in Cash as Deepfake Content Creators | Man of Many

The Super Long-Form Podcasters Selling Sponsorships for $750,000

AI Models are Raking in Cash as Deepfake Content Creators | Man of Many

The Super Long-Form Podcasters Selling Sponsorships for $750,000

Streaming audio sets new annual record: Infinite Dial 2024 (Edison Research) - RAIN News

Digital &amp; Tech Hot List: Apps, Games and Platforms of 2024

#digital-trends
#digital-trends

Digital & Tech Hot List: Apps, Games and Platforms of 2024